Autodesk is participating in the 2006 International Broadcasters Convention (IBC) being held in Amsterdam from Sept. 8-12. Autodesk will publicly debut new releases of its visual effects, color grading and editing/finishing systems, and showcase the recently announced versions of its 3D animation, modeling and rendering products. Autodesks IBC stand #7-420 is themed Creating the Whole Picture, highlighting how the companys media and entertainment products are used by digital artists throughout the entire creative process, from storyboarding to final digital content production.
Our Creating the Whole Picture theme draws attention to the comprehensive approach that Autodesk takes with customers and the unique strengths that we bring to the market, explained Marc Petit, Autodesks Media and Ent. vp. The products were showing at IBC are a testament to our focus on modern production requirements, which include increasing data complexity, as well as workflow and tool optimization. These products also reflect our commitment to leveraging the latest technology, from 64-bit, multi-core workstations to advanced GPU-based processing.
Presentations will be given by Clear Ltd., Double Negative, Envy Post Production, Industrial Light & Magic, Laser Pacific, Moving Picture Co. and The Video Lab on the following topics:
* Derek Moore, head of 2D and Inferno artist at Clear Ltd.: Creation of the BBC 2006 Winter Olympics promo using Autodesk Inferno and Autodesk Flame, as well as Pantenes MOVING VOLUME commercial* Phil Johnson, Maya artist from Double Negative: Autodesk Maya work for THE DA VINCI CODE* Jason Farrow, Smoke artist at Envy Post Production: Creation of an MTV promo as well as station identifications (idents) for Film4 television channel using Autodesk Smoke* Chad Taylor, SABRE (Inferno) artist at ILM: PIRATES OF THE CARIBBEAN: DEAD MANS CHEST* David Cole, colorist at Laser Pacific: Autodesk Lustre color grading techniques used on SOUTHLAND TALES* Clwyds Edwards, CG supervisor at MPC: Maya work for X-MEN: THE LAST STAND* Brett Manson, colorist at The Video Lab: Lustre work for the film STICKFIGHTER, as well as Virgin Moneys Virgin Blingola commercial
Autodesk is additionally sponsoring two IBC 2006 D-Cinema sessions. On Sept. 9 from 1:00-2:30 pm CEST, Steven Poster, director of photography for the American Society of Cinematographers and president of the International Cinematographers Guild, and David Cole, colorist at Hollywood-based Laser Pacific, will present the work they completed with Lustre for SOUTHLAND TALES. Poster and Cole will discuss the difficulties faced in grading the film and how they were overcome using a combination of digital tools to achieve consistency throughout the movie making process.
On Sept. 10 from 11:00 am-12:30 pm, colorist Brett Manson and visual effects supervisior Tracey Williams from The Video Lab will showcase their Lustre work for the Academy Award-winning film TSOTSI. They will discuss the various factors that led to their decision to use Lustre, and will explain how numerous challenges are overcome by using a digital medium rather than traditional color grading methods.
Autodesk products that will be publicly debuted at IBC include: Autodesk Inferno, Autodesk Flame, Autodesk Flint, Autodesk Fire and Autodesk Smoke 2007 visual effects and editing software; Autodesk Lustre 2007 digital color grading system; and Autodesk Backdraft Conform 2007 and Autodesk Wiretap 2007 software applications.
Autodesk will showcase the new versions of the Autodesk Flame visual effects systems, the Autodesk Smoke editing and finishing system and the Autodesk Lustre digital color grading system. The company will also show Autodesk 3ds Max 9 and Autodesk Maya 8 3D animation, modeling and rendering software, which address next-generation production challenges and feature new 64-bit capabilities.
Furthermore, Autodesk and Telestream will demonstrate how Wiretap 2007 and FlipFactory can be used together to enable interoperability between Autodesks advanced systems and broadcast servers such as the Thomson K2 and Omneon. This capability significantly improves workflow efficiency in broadcast facilities that use Autodesk systems.
Autodesk Inc. (www.autodesk.com) is a Fortune 1000 company. With seven million users, Autodesk is the world's leading software and services company for the manufacturing, building, infrastructure, wireless data services and media and entertainment fields. Founded in 1982, Autodesk is headquartered in San Rafael, California.
Bill Desowitz, former editor of VFXWorld, is currently the Crafts Editor of IndieWire.
