Autodesk Inc. has extended Autodesk Consulting services to the media and entertainment industry by creating a dedicated practice to help media and entertainment clients realize their ideas. Media and entertainment is the fourth market practice for Autodesk Consulting, joining manufacturing, building and infrastructure.
Autodesk Consulting services for the media and entertainment market are designed to maximize the creative functionality and power of Autodesk Media and Ent. solutions. Select professional services include pipeline (data) management, calibration of the Discreet Lustre digital color grading system, customization of digital 3D environments, implementation services for a variety of products, including Autodesk Toxik software and Autodesk Stone Shared storage area network and custom application development and specialized training. Customers such as Prime Focus (India), Prasad EFX (India), The Atlab Group (Australia/New Zealand) and Digital Pictures Sydney (Australia) are already benefiting from Autodesk Consulting services.
"Our customers are adopting shared, data-centric environments and end-to-end digital acquisition, management, and distribution strategies, said Tom Ohanian, senior director of Autodesk Consulting for the media and entertainment industry, and co-inventor of Avid Technologys Media Composer, Film Composer and Multicamera systems. From the transition of 2D to 3D and to customized applications and training, Autodesk Consultings team of industry and technology professionals is helping customers streamline their production workflows and maximize their return on investment.
Founded in 1982, Autodesk Inc. (www.autodesk.com) is headquartered in San Rafael, California. The company recently renamed Discreet to Autodesk Media and Ent. The division best known for 3ds max and other digital imaging software will continue to service the film, video, gaming and related media and entertainment markets. This renaming ensures that the creative toolset from Autodesk Media and Ent. will stay on the leading edge of product innovation.
Bill Desowitz, former editor of VFXWorld, is currently the Crafts Editor of IndieWire.
