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Atomic Betty Licensed to Hallmark Cards

ATOMIC BETTY producer Breakthrough Animation, through its representative Joy Tashjian Marketing Group Llc. (JTMG), has added Hallmark Cards Inc. as the newest licensee for its Cartoon Network animated series. Hallmark has licensed ATOMIC BETTY for product categories encompassing party goods, party decorations, gift wrap, greeting cards and Christmas ornaments.

We are extremely pleased to announce the addition of Hallmark as our newest ATOMIC BETTY licensee, said Kevin Gillis, managing partner of Breakthrough Animation Inc. and an exec producer of ATOMIC BETTY. A renowned industry leader, Hallmark is an exciting addition to our prestigious family of licensees.

ATOMIC BETTY is a truly imaginative property that is certain to contribute to the festive and fun atmosphere at every childs celebration. We are thrilled to extend the magic of this positive new childrens franchise to party goods and greeting cards with Hallmark, said Joy Tashjian.

ATOMIC BETTY follows the adventures of Betty, a little girl with a big secret. To her friends and family, she's the sweet and brainy girl next door, but when the galaxy beckons, she sheds her humdrum persona and becomes: "Atomic Betty, Galactic Guardian and Defender of the Cosmos."

ATOMIC BETTY has been licensed worldwide to major broadcasters in more than 100 territories. The series was created by Atomic Cartoons and developed by Breakthrough Animation, and is produced as an official Canada-France co-production by Breakthrough Animation Inc. and Atomic Cartoons with Tele-Images Kids.

Toronto-based Breakthrough Animation was formed in 2003 when Breakthrough Films & Televisions co-founders Ira Levy and Peter Williamson joined forces with Kevin Gillis, Breakthrough Animations managing partner and exec producer.

Joy Tashjian Marketing Group Llc. (JTMG) was formed in 2000 by Joy Tashjian, a licensing and broadcast sales exec with more than 25 years of industry experience. JTMG services range from television property development to global broadcast sales and consumer product licensing.

Kansas City-based Hallmark is known throughout the world for its greeting cards, related personal expression products, and television's most honored and enduring dramatic series, the HALLMARK HALL OF FAME. The company's Hallmark Ent. Inc. subsidiary is the world's leading producer and distributor of movies and miniseries made for television; its Binney & Smith subsidiary, maker of Crayola crayons and markers, is the leading producer of art materials for children and students. Through licensing leadership and joint ventures, Hallmark continues to expand its product formats and distribution avenues. The company publishes products in more than 30 languages and distributes them in more than 100 countries through a multi-national strategy. In 2004, Hallmark reported consolidated net revenues of $4.4 billion.

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Rick DeMott
Animation World Network
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