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Atlantis Squarepantis Nets Record Catch

Nickelodeon's SPONGEBOB ATLANTIS SQUAREPANTIS, which aired Monday, Nov. 12, 8:00 pm ET/PT, nabbed the series' biggest audience ever, with 8.8 million total viewers (P2+) tuning in to the show's first-ever TV movie.

The special broadcast led Nick to its highest rated total day of the year with kids 2-11 and kids 6-11, and ranked overall with total viewers as the number-one cable entertainment program of the evening. With Kids 2-11, the music-filled TV movie, starring rock legend David Bowie, earned a 13.9/4.8 million, up triple digits (+231%) over last year's like time period. It also earned a 15.6/3.3 million among kids 6-11 (+239% over last year) and a 12.3/2.6 million with tweens 9-14 (+200%).

Leading up to the prime-time underwater adventure, Nick held a 12-hour marathon counting down kids' favorite SPONGEBOB episodes, represented by every letter of the alphabet from "Z" to "A." The SPONGEBOB marathon earned a 6.9/2.4 million kids 2-11 (+82% over last year), 6.9/1.5 Kids 6-11 (+138%), and 4.2 million total viewers (+84%). More than 1 million votes were cast for kids' favorite episodes from Oct. 15 to Nov. 4 on TurboNick, Nick's broadband video player on Nick.com.

SPONGEBOB SQUAREPANTS: ATLANTIS SQUAREPANTIS is now available on TurboNick and on DVD (from Nickelodeon Home Ent. and Paramount Home Ent.)

In the spirit of ATLANTIS SQUAREPANTIS, Nick.com went "underwater" and bubbles took over the site, unlocking exclusive Nickpoints, Nicktropolis content, and more. More than 2.7 million virtual Bubble Buddies were created by kids and the Bubble Buddy screen page received more than 2.4 million visitors (Oct. 17 to Nov. 12). In addition, the ATLANTIS SQUAREPANTIS show page on Nick.com received 4.2 million visits since its launch (also Oct. 17 to Nov. 12). The SpongeBob "Atlantis SquarePantis: Bus Rush" online game on Nick.com went live on Nov. 1 and is the number-one game on the site more than 2.7 million game plays since its launch.SpongeBob's "Atlantis SquarePantis/Atlantis Treasures" game, Atlantis-themed video clips, and themed-wallpapers are currently offered on select Nickelodeon wireless content carrier partners and will release on all network wireless partners later this month.

The most widely distributed property in MTV Networks history, SPONGEBOB SQUAREPANTS is syndicated in 171 markets in 25 languages and is among the top-rated kids' shows, across broadcast and cable, in every major television market around the world.

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Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks

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