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Asia TV Forum Launches Inaugural Pitch Competition

Star-studded jury for live pitch competition includes all3media International’s Sabrina Duguet, South Pacific Pictures CEO Kelly Martin and A+E Networks’ Alan Hodges.

SINGAPORE -- The inaugural ATF Formats Pitch Competition, backed by global partner all3media International, the distribution arm of the U.K.’s leading TV production group, has confirmed some star-studded names who will make up the on-stage jury.

The 17th edition of the Asia TV Forum, Asia’s leading entertainment content market and conference event, will take place in Singapore from December 6-9, 2016. ATF Formats Pitch, the premier Asian pitching competition for creators and producers of innovative concepts for new and original, non-scripted entertainment formats, is an inaugural event at ATF and will happen on December 8, 2016. This is a platform to showcase the best of Asia, and expose ideas for export and development within and even outside of the region.

“We are extremely honored to have this outstanding line-up of on-stage jury members to live-judge this inaugural pitch,” said Yeow Hui Leng, the Senior Project Director of ATF. “We are encouraged by this move from all3media International to have such an active hand in developing the unscripted formats genre in the Asian region. ATF is that platform to be on, as we make sure every element here -- whether in conference or on the market floor -- is a place to be for real ROI.”

Leading the line-up of high-profile connoisseurs is Sabrina Duguet, EVP (Asia Pacific), all3media International, who will also be heading up the company’s Singapore office.

“We’re very pleased to play such an important role in the inaugural ATF Formats Pitch and I’m delighted to be a part of the on-stage jury, to see first-hand the innovative and original concepts short-listed for the final round,” Duguet commented. “Asia is a vibrant and important market for the creation of some of the world’s most successful formats and I’m looking forward to discovering -- and helping to develop -- the latest idea set to make its mark on the global stage.”

all3media International will have a force unmatched this year, as the new CEO, Louise Pedersen, will also be at ATF to present the winner of the ATF Formats Pitch 2016 with the coveted cash and consultancy bounty.

“We’re excited to hear more about new format ideas being developed across Asia,” Pedersen added. “As well as building our sales presence in the market, our new all3media International office in Singapore will look at ways we can bring these formats to international audiences. I’d like to thank ATF Formats Pitch for offering a fantastic opportunity for us to work with the region’s newest up-and-coming format creators to take their ideas to the next level.”

The on-stage jury will also include Kelly Martin, CEO of South Pacific Pictures, a company that has produced a significant number of big entertainment formats in the region, as well the top New Zealand and Australian dramas; two of which are now being formatted in Europe.

all3media International is especially gratified with the addition of Alan Hodges to the on-stage jury line-up. Alan is the MD, Asia Pacific at A+E Networks. Completing the line-up hand-picked by all3media International is Kristian Kinder who heads CMM-I China, and Editorial Director of Content Asia, Janine Stein.

With the tagline, “New Ideas. New Talent. New Formats.” ATF Formats Pitch 2016 is open to all creators and producers from around Asia (under the banner of a company or not) to present their new and original, non-scripted entertainment formats.

The winner will receive a S$20,000 prize from all3media International, comprising a S$3,500 cash award and a consultancy package to the value of S$16,500, tailor-made for the winner to develop their format, making it ready to pitch to broadcasters.

all3media International will work with the winner to devise a bespoke package of consultancy advice and support, tailored to the specific pitch, and will arrange time with leading executives from within the all3media group of companies, as well as hours in areas of expertise such as marketing, and writing a pitch document. The conglomerate will also provide a global view of format sales opportunities from its format team, trailer and sizzle preparation, production budgeting, talent payments, PR and press, the global sales process – and editing.

ATF is co-located with ScreenSingapore, and is part of the Singapore Media Festival (SMF).

Source: Asia TV Forum & Market