‘Aqua Teen Hunger Force’s’ Carl Brutananadilewski stars in a new ad for Carl’s Jr. and Hardee’s.
Carl’s Jr. and Hardee’s announced the latest celebrity to join the ranks of its star-studded advertising campaigns: Carl Brutananadilewski from Aqua Teen Hunger Force. The outspoken, opinionated neighbor to Master Shake, Frylock and Meatwad in the longstanding Adult Swim animated series leads a late night spot promoting the restaurants’ Fresh Baked Buns, in a distinctive take on the chains’ iconic car wash ads. The new ad can now be seen on Adult Swim and on the Carl’s Jr. and Hardee’s YouTube channels.
“With every ad, we want to give our fans something that makes them do a double-take at their TV sets, and with this commercial I think we’ve really outdone ourselves,” said Steve Lemley, Senior Vice President of Field Marketing and Media at Carl’s Jr. and Hardee’s. “Though not beautiful in the traditional way as the talent we’ve worked with in the past, Carl brings a certain willingness to the role and a unique interpretation of ‘Fresh Baked Buns.’”
Brutananadilewski added, “Eating Carl’s Jr. hamburgers with Fresh Baked Buns in a banana-hanger on the hood of my Dodge Spyder is a manly, masculine thing to do, and I don't care what it looks like or what you think because this is a free country, and I do what I want when I want and how I want.”
Unlike other fast food chains, Carl’s Jr. and Hardee’s bake their Fresh Baked Buns fresh inside each restaurant every day. The result is a premium bun that’s denser and a little sweeter, bringing out the flavor of the charbroiled 100 percent Black Angus beef patties.
The 30-second animated spot was written and produced by Aqua Teen Hunger Force series creators Dave Willis and Matt Maiellaro in conjunction with media planning and placement agency Initiative and creative agency 72andSunny.
Source: CKE Restaurants Holdings, Inc.