Despite announcing strong earnings during the fiscal Q2 2025 earnings report, EA CEO Andrew Wilson claimed the battle royale shooter, ‘did not see the lift in monetization we had expected’ after changing the Battle Pass structure, but they have, ‘adjusted the rest of FY25 to reflect lower engagement than expected.’
The popular Electronic Arts (EA) free-to-play first-person shooter Apex Legends could be facing major changes following comments made about monetization results revealed during the company’s recent fiscal second-quarter 2025 earnings call headed by CEO Andrew Wilson. The game reportedly failed to meet fiscal goals following a recent update and changes to its Battle Pass offering.
“In the quarter, Season 22 of Apex Legends launched with significantly more new features for casual and seasoned players alike, including more modes, a new map and new anti-cheat software,” said Wilson last Tuesday. “Following changes to the battle pass construct, we did not see the lift in monetization we had expected. Two things have become clear in the free-to-play FPS category. First, in the competitive landscape where brand, a strong core player base and high-quality mechanics matter more than ever, ‘Apex’ has proven to be a compelling franchise for us and an industry stalwart. Second, to drive significant growth and reengagement, large systematic change is required. We will continue to focus on retention and breadth of content in service of our global community as we work towards more significant, innovative changes in the future.”
“Following the second half release of the Battle Pass on Sept. 17, we observed a return to spending conversion levels consistent with previous seasons,” CFO Stuart Canfield added. “As we look forward, we have adjusted the rest of FY25 to reflect lower engagement than expected in our prior guidance. As Andrew mentioned, we are committed to delivering new experiences for our players with a continued focus on enhancing player engagement and retention.”
The title is expected to expand both in scope and profit, with an overhaul to the existing game planned for early 2026 and beyond in “two vectors.”
“The first is in the growth of our season-oriented content,” said Wilson. “And what you’ve seen from us over the last few seasons is progressively bigger season drops each time. Very high quality has driven very high sentiment amongst our player base, and we’re adding to the level of innovation, creativity on a season-by-season basis.”
“The first is in the growth of our season-oriented content,” Wilson added. “And what you’ve seen from us over the last few seasons is progressively bigger season drops each time. Very high quality has driven very high sentiment amongst our player base, and we’re adding to the level of innovation, creativity on a season-by-season basis.”
Journalist, antique shop owner, aspiring gemologist—L'Wren brings a diverse perspective to animation, where every frame reflects her varied passions.
