Based on the hugely popular “Invizimals” videogame franchise created by Novarama, the cartoon series will incorporate enhanced reality techniques and will be presented for the first time at MIP JR.
BRB Internacional and Sony Computer Entertainment Europe (SCEE) will present at the upcoming edition of MIP JR the pilot of Invizimals, an animated series based on the hit videogame of the same name created by Novarama for the PSP (PlayStation Portable). Just like the game, the series incorporates enhanced-reality techniques, for example viewers will be able to unlock additional content from the series exclusively via their PlayStation Vita (PS Vita) portable console. Screen 21 is currently working on the project that will have its world premiere at the end of 2013.
Produced in High Definition and aimed at appealing to an audience between 6 and 10 years old, the series Invizimals will consist of 26 half-hour episodes featuring brand new adventures and starring a host of spectacular creatures. Invisible to the human eye, the Invizimals only become visible once captured by the PSP thanks to the latest reality enhancement technology.
The Invizimals franchise for PSP includes three fantastic games including Invizimals, Invizimals: Shadow Zone, and Invizimals: The Lost Tribes, which together have sold more than a million units in Europe to date. Likewise, Panini -- which publishes the monthly Invizimals magazine in Spain and Portugal -- has launched several collections of cards, stickers and activities, while Comansi has put out two series of collectibles figurines and Safta two different ranges of backpacks and school materials.
Kerry Lee, Head of Advertising Sales & Licensing, SCEE, commented: “We are thrilled to be able to develop our brands beyond the videogame and, above all, to have a partner as successful and so experienced as BRB in charge of production and distribution of this audiovisual product.”
For his part, Carlos Biern, Chief Executive of BRB Internacional, pointed out: "INVIZIMALS is a successful consolidated brand in a multitude of territories thanks to the development and marketing of the Sony PlayStation videogames. We believe that now, with the series, the children's audience on a world level will manage to discover these characters not only on their TV screens but also wherever else they may be thanks to the use of augmented reality, something that's never been seen before in a television series."
BRB Internacional, which manages the Invizimals brand in Spain and Portugal, plans to market the rights to the series Invizimals on a world level.
Source: BRB Internacional
Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.
