Platform debuts new soccer-themed content from both brands.
YouTube Kids is giving all youngsters and their families a chance to get into the game with two exclusive series debuting just in time for the World Cup: Angry Birds: BirLd Cup and Masha and The Bear: World Cup.
The shows are part of an in-app event celebrating soccer, with the app also featuring additional compilations of soccer-related videos and a dedicated soccer category living on a specially themed home page. The YouTube Kids soccer extravaganza runs through July 16.
Angry Birds: BirLd Cup debuts new episodes every Wednesday and Friday through July 13 and is exclusive to YouTube and YouTube Kids. As the world’s greatest soccer players assemble in Russia, the Angry Birds are hosting a competition of their own. Welcome to Angry Birds: BirLd Cup, where teams of kids are joined by Everton Football Club’s Wayne Rooney, Cenk Tosun, Dominic Calvert-Lewin and Tom Davies in a series of soccer challenges. All the action and fun is intermixed with new Angry Birds animation where the Bad Piggies try to keep score and Red and Chuck show off their mad skills.
Masha and The Bear: World Cup will feature five short form episodes with a new episode debuting each week. Masha, Bear and all forest dwellers come together to watch the big game!
The episodes include:
- “Girls Play Football Too”: The forest dwellers are not allowing Masha to play soccer. However, they should know better than to try to keep a great competitor like Masha out of the game. She’ll show them how to win!
- “Play Fair”: Wow, what a match! Masha vs. the Panda. Stop! It seems someone decided to cheat in the game ... well, what goes around comes around.
- “Bend it like Masha”: Masha knows that anything is possible. Be sure never to set the barriers, have faith, play your game and “bend it” like Masha.
- “Don’t Undervalue the Opponent”: Who said little girls can’t play soccer? The wolves better watch out and not underestimate Masha -- she’s ready to win.
The YouTube Kids app is the first Google product built from the ground up with kids in mind. The app makes it easier for children to find videos on topics they want to explore and is available for free on Google Play and the Apple App store. YouTube Kids continues to put parents in the driver’s seat with additional parental controls that allow parents to choose what is right for their family.
Source: YouTube Kids