Search form

AMD, Avid Join Forces to Boost 4K Workflow Performance

New support for Avid Media Composer offers AMD FirePro users outstanding 4K display, media management and editing capabilities throughout the video production process.

Las Vegas, NV -- AMD announced certification for Avid Media Composer 8.4 to support broadcast and digital content creation customers for successful HD and 4K workflows powered by AMD FirePro professional graphics, both for Microsoft Windows and the Mac Pro workstations. The new support for Avid Media Composer offers AMD FirePro professional graphics customers outstanding 4K display, media management and editing capabilities throughout the video production process.

Avid Media Composer is recognized as a leading nonlinear video editing software application, used extensively by professional editors in moviemaking, television, broadcast, and streaming media. AMD FirePro professional graphics enable Avid Media Composer to efficiently support editing of high volumes of disparate file-based media for accelerated high-res and HD workflows, real-time collaboration, and well-managed media management.

"We are excited to empower Avid Media Composer customers via our award winning AMD FirePro professional graphics family by delivering the right tools for broadcast and digital content," said Karl Freund, general manager, Professional Graphics at AMD. "AMD professional graphics are designed to enable high quality 4K workflows backed by qualified drivers and exceptional software support. Avid Media Composer customers will benefit from AMD FirePro GPU memory and superior multi-display 4K capabilities."

"Today's digital content creators demand rock solid support from their tools to tackle their workflows with ease. Now Avid Media Composer customers gain additional support for their creative tasks with the processing power of the AMD FirePro professional graphics family," said Dana Ruzicka, VP Segment and Product Marketing, Avid. "We're excited to combine our leading editing software with AMD's professional graphics products. Movie makers, broadcast professionals and digital content creators have even more tools at their disposal to let their imaginations fly without limits."

Attendees at the 2015 NAB Show have the opportunity to experience Avid Media Composer powered on AMD FirePro professional graphics at the Las Vegas Convention Center in Las Vegas, Nevada at booth #SL9324 (south hall lower level).

Source: AMD

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.

randomness