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The Alpha Group Opens New Los Angeles Office

Los Angeles global design and marketing hub to be led by newly-appointed president Jean-Christophe Pean, joined by marketing VP Brehan Maul, head of product design Darren Lee Phillipson, and VP of global business development Adrian Roche.

Jean-Christophe Pean EL SEGUNDO, CA -- The Alpha Group US LLC, formerly known as Auldey Toys of North America, has accelerated its investment plans with the announcement of the opening of its new office in El Segundo, CA. The Los Angeles location will serve as an international design and marketing hub for The Alpha Group, and is a key step for increased focus on global development and investment in the North American market.

To propel its vision for the future, The Alpha Group US announced three new executive hires in the roles of President, Vice President of Marketing and Head of Product Design.

Jean-Christophe Pean has been appointed as President of Alpha Group US LLC and Europe. Pean has more than 17 years of varied sales & operations management experience in the toy industry, most recently as Mattel’s Executive Vice President for the North America Division. With his international experience and having managed sales revenue of $3.3 billion and a team size of 650 employees, Pean will bring a tremendous amount of leadership and industry experience to the role.

“I am thrilled and honored to be joining The Alpha Group US and Europe as President,” Pean commented. “The Alpha Group is a leader in the development of animation and innovative toys, and I am excited to be a part of Alpha’s investment in the future. I look forward to partnering with our talented executive team to accelerate this vision and ensure Alpha’s continued success.”

Joining The Alpha Group US as Vice President of Marketing is Brehan Maul. Maul comes with a wealth of experience in the industry, managing top-tier consumer-facing licensed properties, most recently as Vice President Brand Management and Marketing at Bandai America.

Darren Lee Phillipson joins as Head of Product Design, bringing years of product design and development experience with him having worked in leadership roles with leading companies Disney, DreamWorks Animation and Fisher-Price.

Adrian Roche, who successfully launched Alpha Group US in 2015, will be taking on a global role as Vice President, Global Business Development, where he will continue to play an integral role in Alpha’s success globally.

“This is an exciting and momentous time for The Alpha Group,” said Ray Wang, President International, The Alpha Group LLC. “As we continue to invest in the future, I am confident that given his leadership and industry experience, Pean will lead the Alpha business to great success in both the US and Europe. Our new LA presence will serve as a state of the art hub for innovation and creativity, allowing Alpha to lead the industry with the marketing and design of our products.”

The Alpha Group US LLC will also take advantage of synergies within the Alpha Group Co., which recently opened a Los Angeles-based live-action feature film development company, Alpha Pictures, as well as a new division Alpha Animation, aiming at the development of animated feature content.

Source: The Alpha Group LLC