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Alexi Wheeler Teams with Superprod To Launch Wheel In Motion

Former Netflix EMEA head launches U.K.-based production company to develop a range of new animated and live-action series and films targeting diverse audiences.

Former Netflix EMEA head Alexi Wheeler has announced the creation of his new U.K.-based production company, Wheel In Motion. This new venture marks a significant development as it joins Superprod Group, establishing a strong presence for the conglomerate within the U.K. market.

With a remarkable career spanning over two decades, Wheeler brings a wealth of experience to his latest endeavor. He most recently spent five years at Netflix, where his last role was leading animated series for EMEA. Prior to Netflix, he served as vice president of international production and development at Nickelodeon. Wheeler has contributed to the success of iconic shows such as Peppa Pig, Big Tree City, Sharkdog, The Last Bus, Zero Chill and Heartstopper. His film portfolio is equally impressive, featuring work on the Academy Award-nominated Robin Robin and Chicken Run 2.

Wheel In Motion is set to develop an array of new shows and movies targeting diverse audiences, encompassing both animation and live-action genres.

Superprod is “one of the very best studios in the world right now,” says Wheeler, who will collaborate with Superprod Group co-founders Clement Calvet and Jeremie Fajner. “The timing is perfect for a new and dynamic production company that is able to move with the times, deliver on audience needs and to establish a bold and exciting new slate of content,” he notes.

“Having held senior roles at leading media companies, I feel the timing is perfect for me to channel everything I have experienced into Wheel In Motion, fostering innovation and creativity in the UK and beyond.”

Calvet and Fajner shared their excitement about the partnership, stating: “We are thrilled to welcome Alexi and Wheel In Motion into the Superprod family. This partnership embodies our commitment to expanding our creative reach and supporting exceptional talent across the globe. Alexi’s vision for Wheel In Motion complements our mission to produce innovative and diverse content that resonates with both kids, YA and family audiences worldwide.”

Wheel In Motion not only promises to invigorate the U.K.’s creative industry but also aims to make a substantial impact on the global entertainment landscape.