Disney, Pixar and Alaska Air fly Woody, Buzz Lightyear, Bo and Forky to new heights.
SEATTLE – Alaska Airlines has unveiled a special-edition Toy Story 4 themed aircraft decked out with toys from Pixar’s new hit animated film. The aircraft was revealed to a crowd of surprised guests at Seattle-Tacoma International by Alaska’s chief football officer, Russell Wilson.
Alaska Airlines’ managing director of brand marketing and advertising, Natalie Bowman, commented, “Guests of all ages will be eager to toy with an adventure after hearing the buzz around our new Toy Story 4 livery. Many of us have grown up following the iconic characters, and we’re happy to take the toys to new heights, sharing the playful, heartwarming imagery with travelers across our coast-to-coast network - and beyond.”
Woody, Buzz Lightyear and Bo Peep span the fuselage while new toy Forky appears on the winglet. The images sparked smiles from the guests who had also seen the logo when boarding.
“We’ve seen Woody and the rest of the toys in a lot of unexpected places over the years,” added Toy Story 4’s producers, Mark Nielsen and Jonas Rivera. “And this time, we’ll see them in an RV, at an antique store and in the innerworkings of a carnival. But how many people can say they’ve seen them at 35,000 feet?”
The unique design is a collaboration between Disney, Pixar and Alaska Airlines. The Toy Story 4 themed 737-800, tail number N589AS, is now flying throughout Alaska’s route network. With a cruising speed of 530 mph and sporting larger-than-life images of the toys, the aircraft will visit fans throughout the country via transcontinental routes and flights to Hawai'i.
Guests on the aircraft’s inaugural flight were treated to a celebration at the gate and on board, where they were presented with a complimentary one-month Cinemark Movie Club membership. The membership allows recipients to see the film at any Cinemark location where Toy Story 4 is playing.
Source: Walt Disney Studios