Kicking of AICP Week, winners of the 2013 AICP Next Awards are announced.
New York -- The AICP Next Awards debuted Tuesday night at the NYU Skirball Center, kicking off AICP Week 2013 – a celebration of advertising in the motion image, which will also include the AICP Directors Lecture Series, as well as the premiere of the AICP Show: The Art & Technique of the American Commercial on the evening of June 6th at The Museum of Modern Art. The Next Awards, now in its seventh year, were presided over by Bob Greenberg, Founder, Chairman and CEO of R/GA.
The evening included presentations by winners in the Integrated Campaign category: Nike’s “Nike+ Fuelband,” out of R/GA; Laika’s “ParaNorman,” out of Wieden + Kennedy and Laika; and Axe’s “Susan Glenn,” out of BBH and Rattling Stick.
The winner of the Most Next Award, which best exemplifies from among this year’s Next winners the most innovative and forward thinking work of the year, was Nike’s “Nike+ Fuelband.” The honor is recognized with a $5,000 grant, drawn from the AICP Foundation, to an educational organization selected by the recipient. The honor was accepted by Greenberg. The grant was directed to the Active Schools Fund managed by Partnership for a Healthier America.
This year the Next Awards revamped its judging process. Greenberg handpicked eight Jury Presidents, who selected judges based on their area of expertise. The Jury Presidents were: Jeff Benjamin of JWT (Product Integration); Gerry Graf of Barton F. Graf 9000 (Viral/Web Film); Jill Nussbaum of The Barbarian Group (Website/Microsite); Tiffany Rolfe of Co:Collective (Cause Marketing); Ian Schafer of Deep Focus (Social); Ian Spalter of Foursquare (Mobile); Mark Tutssel of Leo Burnett (Integrated Campaign); and Mark Waites of Mother (Experiential). Each Jury President established a stellar panel of judges who selected the winners of the 2013 AICP Next Awards.
The winners (in addition to Integrated Campaign) are as follows:
Next Viral/Web Film
Southern Comfort “Beach” Production Company: Biscuit Filmworks Director: Tim Goodsall Advertising Agency: Wieden+Kennedy New York
Jordan “Cut Through L.A.” Production Company: Biscuit Filmworks Director: Andreas Nilsson Advertising Agency: Wieden+Kennedy New York
Dollar Shave Club “Our Blades Are F*ckin' Great” Production Companies: Über Content, Paulilu Director: Lucia Aniello Advertising Agency: Dollar Shave Club, Paulilu
Next Social
Water is Life “Hashtag Killer Case Study” Agency/Production: DDB NY
The Parks and Crump Law Firm “#MillionHoodies for Trayvon Martin” Agency/Production: McCann New York
Nike “Nike Primetime” Agency/Production/ R/GA
Next Cause Marketing
Water is Life “Hashtag Killer Case Study” Agency/Production : DDB NY
Hemoba-Esporte Clube Vitoria “My Blood is Red and Black” Production: Vetor Zero-Brasileira Filmes Directors: Bia Flecha, Fernando Sanches Advertising Agency: Leo Burnett Tailor Made
Rainforest Alliance “Follow the Frog” Production: Wander Director: Max Joseph
Next Mobile
Inter IKEA Systems “The 2013 IKEA Catalog Application” Advertising Agency: McCann New York
Google “Livable” Agency/Production: R/GA
Nike “Nike+ FuelBand” Agency/Production: R/GA
Next Experiential
Faile Art Series “NYC Ballet” Advertising Agency/Production: DDB New York Director/Editor: Alec Helm
Village Voice Newspaper “New York Writes Itself” Advertising Agency: Leo Burnett New York Production: LB Entertainment, Bill Thomas
Hemoba-Esporte Clube Vitoria “My Blood is Red and Black” Production: Vetor Zero-Brasileira Filmes Directors: Bia Flecha, Fernando Sanches Advertising Agency: Leo Burnett Tailor Made
Next Website/Microsite
JFK Presidential Library and Museum “Clouds Over Cuba” Production: Tool Directors: Ben Tricklebank, Erich Joiner Executive Producers: Dustin Callif, Brian Latt Advertising Agency: The Martin Agency
Google “JAM with Chrome” Agency: Google Creative Lab Digital Production Company: Tool Interactive Director: Ben Tricklebank
Laika “ParaNorman” Production: LAIKA/Grow, Films/Serial, Pictures/Legwork Studio/North, Agency: Wieden+Kennedy
Next Product Integration
AT&T “The New Possible” Production: Park Pictures Director of Photography: Ellen Kuras Agency: BBDO New York
General Mills “Nature Valley Trail View” Production Companies: Your Majesty & InTheMo Agency: McCann New York
AT&T “Brackets by Six Year Olds” Production: Caviar Content/The Famous Group Agency: BBDO
The AICP Next Awards featured custom graphics by Trollback + Company, which were displayed on technology from McCann Systems, a longtime AICP collaborator. The soundtrack for the display was created by Michael Montes of Sacred Noise. A series of films featuring the Jury Presidents were edited by Eric Kilanski of the STUDIO.
The AICP Next Awards would not be possible without the generous support of our sponsors. AICP’s Partners, who support all AICP events throughout the year, are: CAPS, Deluxe, and Universal Studios. Its Supporting Partners are Anthem Blue Cross, and Sony Pictures Studios. The Premiere Sponsors of the Next Awards are: McCann Systems and Trollback & Company. Sponsors are: Schrom, Ladies & Gentleman, and Yessian Music.
The AICP Next Awards will go on tour with the AICP Show to cities across the U.S. and abroad. The Tour kicks off in Los Angeles on July 24th. It will travel to San Francisco (September 18th); Austin (September 26th); Atlanta (October 10th); Dallas (October 17th); and in Chicago (November 21st). Dates for Miami, Richmond and Minneapolis will be announced and posted on aicp.com.
Source: AICP
Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.
