Former Digital Domain executive producer brings extensive experience in global advertising campaigns, music videos, and live event holograms, including key content for the Academy Awards and Super Bowl.
AFX Creative strengthens its core leadership team with the addition of executive producer Nicole Fina. Most recently, she served as executive producer of Advertising & Games at Digital Domain; additionally, she has held key roles at MPC, Psyop, Method Studios, Troika, and Grey Worldwide. Her work has included global campaigns, music videos, holograms for live events, longer-form narratives and key content for the Academy Awards and Super Bowl. In her new role, she will continue to build on the studios reputation for creating world-class content.
“When I first connected with AFX Creative, we were perfectly aligned on core values in business and integrity,” shared Fina. “Competition in LA is fierce. What sets AFX Creative apart from the rest? For one thing, it’s our talented and passionate team on the ground in LA who allow us to be nimble and accountable. I believe that continued commitment toward breathtaking VFX, color, design, animation, and finishing as well as solution-oriented pipelines will be our north star.”
“The executive producer role is quite extensive,” she continued. “It’s more than just about business development and project management; it’s also creating and keeping trust. The client and team experience are just as important to me as the quality of the work. Creative teams can feel confident reaching out to AFX Creative and getting a partner who will collaborate on the best path forward. When there is great synergy, great work will be done.”
“Nicole’s enterprising and creative energy is a welcomed addition to our expanding team,” commented AFX Creative managing director Mark Leiss. “I look forward to her leadership and contributions in growing our business into its next phase, specifically: the diversification of our capabilities and industries of expertise.”
Source: AFX Creative