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Adult Swim Unveils First Virtual Reality App

Network’s first virtual reality experience, ‘The Virtual Brainload,’ created in partnership with WEVR, now available exclusively on Google Play.

Adult Swim is reaching beyond the television screen to invite fans to immerse themselves in a bodiless journey of the mind with a virtual reality experience unlike anything else in the marketplace. Developed in partnership with WEVR, The Virtual Brainload takes viewers on a visual and sonic trip through outer space.

The Virtual Brainload is available now as a free app on Google Play and ready for launch with the Google Cardboard headset, which must be purchased separately. Previously only available as an in-person experiential activation with the Meatwad Fulldome Experience, The Virtual Brainload meets fans where they are with a dazzling animated presentation that gives a special glimpse of the backside of reality. 

This initiative is Turner Broadcasting’s first release in the virtual reality sector and provides new and unique opportunities for creative development, programming and advertising.  It kicks off an ambitious network expansion into this exciting new space, with plans for deeper, custom-created content to roll out later in 2015 and beyond.

“We know our audiences are early adopters and we aim to surprise them with new experiences like this,” said Jill King, senior vice president, consumer and partnership marketing, Cartoon Network, Adult Swim and Boomerang. “As we develop immersive content for our fans, we will keep our advertising partners front of mind and seek out opportunities to extend their brand into these experiences.”

The Virtual Brainload joins Adult Swim’s successful slate of mobile offerings, currently charting nearly 77 million total downloads and including the Webby-nominated Robot Unicorn Attack 2.

Source: Adult Swim

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.