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Adult Swim Reigns for 11th Straight Year as #1 Destination with Young Adults

‘Rick and Morty’ leads network’s expanded slate of original series winning in primetime.

Adult Swim continues to be the voice that is resonating with the younger generation as it finishes 2015 as basic cable’s #1 Network in Total Day with 18-24 and 18-34 year olds for the 11th consecutive year.

Hit series and critical favorite Rick and Morty returned for its second season with double digit growth, and along with the network’s expanding list of originals series (Black Jesus, Mr. Pickles, Mike Tyson Mysteries) helped Adult Swim also win in primetime with 18-34 year olds.

The network, known for its unique relationship with a dedicated fan base, also continues to buck the trend of young viewership and is having its series watched on average, 92% Live among the 18-34 audience.

Adult Swim will end 2015 with other major highlights including the following:

  • Adult Swim had a 94% lead over the closest network based on delivery of adults 18-34, which is a 17-point increase over last year’s lead. 
  • The network had a 58% lead over the closest competitor with 18-49 year olds, up 15 points versus the prior year.
  • Rick and Morty’s second season outperformed its debut year by +67% among adults 18-34.
  • Adult Swim’s Steam Game Portfolio has doubled (+118%) in total downloads versus last year.
  • Adult Swim’s streaming channels, FishCenter and Lunchtime Games on Adult Swim.com have increased their viewership month-over-month by 20% each, on the site and app combined.

Source: Adult Swim

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.