Program selection recognizes quality of VFX-specific production technology products.
Adobe has just announced that After Effects has been selected as one of the initial products in the new VFX category of the Netflix’s Post Technology Alliance, a program committed to serving the evolving needs of the post-production community through innovation and support.
Adobe Premiere Pro joined the program when it launched last fall, and remains in the Editorial category – After Effects now gets a Post Technology Alliance product designation specifically for VFX, a mark of quality, service, and support as a leading VFX tool.
According to Van Bedient, senior strategic development manager at Adobe, “After Effects has won the trust of visual effects artists all over the world, and now, we’re proud that Netflix has officially welcomed it into the VFX category in the Post Technology Alliance. Through this new designation, we’re excited to continue our work with Netflix to solve creative challenges and optimize workflows for all of the visual effects masters who rely on After Effects to create magic on screen.”
Last fall, After Effects’ founding team was honored with a Scientific and Engineering Award from The Academy of Motion Picture Arts and Sciences for breaking new ground in the science of filmmaking.
For those who would like to learn more about Adobe’s professional resources for filmmakers, we recommend checking out the new Santa Monica office or following the company’s Inside Hollywood’s Cutting Room playlist on the Adobe Creative Cloud YouTube channel.
The Netflix Post Technology Alliance is a program for manufacturers of products that generate or manage any kind of sound data, image data, or metadata from production through post. Any product that meets this criterion is a candidate for the Netflix Post Technology Alliance logo.
Products bearing this logo are evaluated and tested to ensure they meet our technical and workflow requirements, and the manufacturers of participating products are committed to providing the highest level of innovation, support and customer service.
Source: Adobe
