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Acamar Teams with Aardman on New App for ‘Bing’

Co-developed with the digital team at Aardman, Acamar Films launches its first-ever mobile app based on the award-winning preschool television series ‘Bing.’

LONDON -- Acamar Films is launching its first ever Bing app based on its award-winning television series. The brand new app, Bing Baking, has been produced by Acamar Films and co-developed with the digital team at Aardman. It’s a game-based format designed and specially animated by Aardman's digital team which encourages creativity and curiosity through play.  

This is the first in a new series of Bing digital content aimed specifically at preschoolers, and the grown-ups in their lives, and will be available on all mobile platforms (the AppStore, from July 14. 2016 and Google Play and Amazon from August 11, 2016).

This app celebrates creativity. For preschoolers baking is precious shared time with a grown-up; it is a blend of tactile creativity, chemistry, alchemy and art. Bing Baking gives Bingsters the freedom to make their own choices. Alongside Bing and Flop, in their lovely kitchen, little ones can roll the first ever realistic digital dough neatly with a rolling pin or squish it with their hands; choose from a variety of biscuit cutters and tap Flop to put their biscuits in the oven; keep an eye on Chicky Timer to let Flop know when it’s time to take the biscuits out; decorate them their own way with lots of icing, sprinkles, chocolate drops and fruit; take a photo of Bing and Flop with their creations; and finally eat their own yummy-delicious biscuits with Bing.

Bing digital apps, like the original Bing TV episodes, revolve around the micro-dramas of preschool life where both the ups and downs are celebrated as part of this authentic journey. Bing Baking certainly celebrates the joyful, messy reality of pre-school life. It’s no big thing when Bing burns his biscuits, for example. He might not be able to eat them but he can still decorate them.

Steph Gauld, Head of Digital at Acamar Films commented, “Children have already welcomed Bing wholeheartedly into their lives through our television series, our DVDs, toys and games and also increasingly online via We wanted to find a way to help them immerse themselves in Bing’s world and this app allows that to happen. Each child can play alongside Bing and Flop with a simple intuitive interface designed to encourage creativity and play. Aardman has been the perfect partner for us and we’re genuinely excited to be launching our first Bing app together.”

Aardman’s Finbar Hawkins, Creative Director on the Bing Baking app added, “Working with Acamar to bring Bing to interactive life has been a special thing indeed. Our two companies share a heartfelt passion for quality and precision in the crafting of children’s entertainment. We were delighted that Acamar embraced our ‘sandbox’ ideas for the app, meaning that together we’ve created an immersive and tactile environment for young bakers to have fun, learn and play."

Bing’s range of digital content will build upon the co-viewing objectives of the Bing television series, inviting children into Bing’s world to play together with him and his friends. This digital content is the latest in a range of carefully crafted Bing offerings designed to delight pre-school children along with toys from Fisher-Price, games from Ravensburger, greetings cards from Woodmansterne, books from HarperCollins and DVDs from Studiocanal.

Produced by independent studio Acamar Films and Dublin-based partners Brown Bag Films, Bing continues to experience extraordinary success. The series has won a Writer’s Guild Award, a BAFTA nomination for best Pre-School Series and has been a ratings hit on CBeebies in the UK and on ABC in Australia. Bing also won the International Emmy Award in the Kids Pre-school category in 2016.

With more than 18 licensees already committed to developing the UK Bing licensing program, including global partners Fisher Price and HarperCollins, things are also ramping up the consumer products program for the award-winning preschool property around the globe.

Bing has consistently topped the animation charts with its selection of episodes on the UK’s iTunes store and has had a remarkable 100 million views since launch on the BBC’s iPlayer. The first two Bing DVDs have sold a chart-topping 307,000 units since launching in May 2015, highlighting the Bing’s’ unique appeal and resonance with an ever-growing audience of both pre-school children and the grown-ups in their lives.

Bing has been adapted for television from the insightful books by award-winning author and illustrator Ted Dewan. The series has been meticulously developed by a hand-picked team at Acamar in partnership with leading Irish animation studio Brown Bag Films.

Source: Acamar Films