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Acamar Films Brings ‘Bing’ Beyond TV

Licensing partnerships with Redan Publishing and Jolly Roger Amusement Rides bring ‘Bing’ to ‘Fun to Learn’ magazine and coin-op rides, alongside new products from other partners set to launch this summer.

LONDON -- Acamar Films and its licensing agent CAA-GBG have signed two new partners for its award-winning preschool animated series Bing.

Redan Publishing and Jolly Roger Amusement Rides will join the group of companies already committed to taking Bing to audiences beyond the TV, including: Fisher-Price for toys; HarperCollins for publishing and StudioCanal, Woodmansterne, HTI Group, Dreamtex, Spearmark, Aykroyds, Roy Lowes and TVM Fashion Lab for home entertainment.

Redan Publishing will be including Bing in their multi-character magazine Fun to Learn in the UK from August. Jolly Roger has worked with Acamar Films to create a fantastic Bing and Talkie Taxi coin operated ride, which will be available at UK shopping centers later this year. Acamar Films has also recently finalized renewals with existing Bing licensees including Ravensburger for jigsaw puzzles and games, Immediate Media for the CBeebies magazine and Rainbow Productions for character costumes.

Laura Clarke, Senior Licensing Manager at Acamar Films said: “It’s a very exciting time for Acamar Films -- we have great companies on board for consumer products and we are looking forward to growing Bing’s presence even more in partnership with Jolly Roger and Redan Publishing. These deals enable us to take Bing and his beloved friends into new areas, giving Bingsters new ways of interacting with their favorite show!”

Celebrating the noisy, joyful, messy reality of everyday life when you’re a preschooler, Bing stories are small but full of drama, depicting everyday events that all young children and their parents will recognize.

Source: Acamar Films