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Aardman’s ‘Shaun the Sheep’ Goes Digital

Announced licensing deals will bring the fan favorite sheep to new screens, including Facemoji Keyboard, Android, Nintendo Switch and HTML5 game platforms. 

BRISTOL, UK -- Aardman has announced the evolution of its licensing program with new digital partners for Shaun the Sheep. Following the success of A Shaun the Sheep Movie: Farmageddon, the brand continues to flourish with episodes broadcast in 170 territories worldwide, and Season 6 launchd earlier this year.

In March, Baidu brought characters from A Shaun the Sheep Movie: Farmageddon to Facemoji Keyboard users worldwide, and Baidu IME users in China. Downloads totaled over 2 million in the first month after launch.

Aardman entered a global publishing deal for the adventure, Home Sheep Home: Farmageddon Party Edition with Greenlight Games for Nintendo Switch. The agreement is part of a multi-game deal with Hatch Kids, available on android platforms.

Launching in June, Shaun and the flock take a plot of land within Sandbox, a user generated blockchain metaverse, developed by Pixowl, which will give users the chance to visit, engage and create within a specially curated Shaun the Sheep world.

One of the world’s largest HTML5 game platforms, Azerion will be remastering the popular suite of Shaun the Sheep Championsheeps games, launching in July for a summer of sporting fun.

Also, in HTML5, Shaun is chalking his cue for Cool Games in August, in an all new pool game, Shaun the Sheep Pool.

Atari has signed a global deal with Roller Coaster Tycoon Touch. In November players will be able to welcome unique, personalized Shaun the Sheep attractions to their parks. Including themed rides, entertainers, park accessories, restaurants, cafes, and a sheep frills coaster.

Shaun the Sheep fans around the world are a sophisticated bunch, and we’re delighted that we have found new ways for them to engage with their favorite character,” commented Aardman commercial director, Robert Goodchild. “This is a complimentary set of partnerships that will greatly increase our brand presence within the interactive and gaming spaces”

Source: Aardman

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