Director Eric Cunha and the rest of the Aardman Nathan Love team produce an oddball, yet memorable cast of characters for a new commercial campaign for Prestige Brands.
NEW YORK -- Animation studio Aardman Nathan Love announced a new campaign for Prestige Brand’s lice solution product, Nix Ultra. They took their artistic talents to the scalp, waging war against those pesky critters known as “super lice.”
Aardman Nathan Love director Eric Cunha followed up his sleek, all-digital intro film for the Chevy Camaro Six app with an effort that continues the studio’s work in the pharma sector. Joining forces with agency Avrett Free Ginsberg, Cunha and the rest of the Aardman Nathan Love team produced an oddball, yet memorable cast of characters in the form of mutated super lice.
“It’s easy to gross out an audience when portraying bugs on screen,” Cunha said, “so AFG was interested in creating a really stylized world with appealing character designs.”
By infusing their trademark blend of animation, Aardman Nathan Love served up an entertaining spot to shine a light on a not-so-entertaining problem.
Source: Aardman Nathan Love
