Co-directed by Native to Noise and Daniel Cohen, ‘Holidays Unwrapped’ broadcast package features 22 unique deliverables to celebrate Sprout’s holiday programming.
Animation studio Aardman Nathan Love spreads their own unique, charming brand of holiday cheer with a stop-motion and digital-blended series of shorts for NBCUniversal cable network Sprout’s seasonal stunt, “Holidays Unwrapped.”
Co-directed by Aardman Nathan Love’s Native to Noise and Daniel Cohen, the ‘Holidays Unwrapped’ package -- featuring 22 unique deliverables in all -- serves as both station identifications and a celebration of Sprout’s holiday programming with a set of familiar yet fun seasonal elements from snowmen to reindeer to gingerbread houses.
“We wanted to create a charming holiday look and feel to the idents so we used stop-motion animation to bring real props to life,” explained Cohen, who also reveals that each clip merits a closer look. “If you watch carefully, each ident, however short, had a narrative, whether it be jumping gingerbread men or a happy Rudolph -- the intention was pure family enjoyment.”
Completed in just a matter of weeks, the Sprout “Holidays Unwrapped” production represents a true collaboration, pairing Cohen’s stop-motion experience with the design and animation expertise of Native to Noise. “This was a great opportunity for us to showcase our diverse talents and work with one of our favorite clients,” said ECD Joe Burrascano.
“Like the films,” Cohen adds, “it was a lovely experience, with happiness all around!”