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Aardman Channel to Launch on Joost

Aardman Animations announced today (May 30, 2007), that it will launch its own branded channel on Joost, the world's first broadcast-quality Internet television service. Aardman began distributing programming on mobile platforms in 2006 and will now broadcast its content online through platforms like Joost.

The Aardman channel will offer classic animated shows from the studio, such as CREATURE COMFORTS and MORPH, surreal comedies REX THE RUNT, PANIC IN THE VILLAGE and The Adventures of Jeffrey, plus some brand-new short films.

Founded by Janus Friis and Niklas Zennstrom, Joost combines the best of TV and the best of the Internet by offering viewers a broadcast experience enhanced with the choice, control and flexibility of Web 2.0. Joost is the first online, global TV distribution platform, bringing together advertisers, content owners and viewers in an interactive, community-driven environment.

Robin Gladman, digital rights manager for Aardman Animations, said, "Joost is an exciting new development in Internet television and we are thrilled to be able to offer viewers our own branded channel."

Yvette Alberdingk Thijm, evp of content strategy and acquisition for Joost, added, "Comedy and animated programming are key priorities for Joost. Aardman's award-winning programming and cutting-edge characters have mass appeal, and, with the Aardman channel on Joost, fans from around the world together can build a community around their favorite programs and characters."

Aardman Animations (www.aardman.com), based in Bristol, U.K., is one of the world's leading animation studios. Founded by David Sproxton and Peter Lord in 1976, Aardman produces feature films, television commercials and television series for the global market. The studio has won more than 400 international awards, including four Oscars, one Emmy and nine BAFTAs.

Joost provides a new way of watching TV that combines the best of full-screen television entertainment with the interactive and community benefits of the Internet to bring broadcast-quality video to viewers anytime, anywhere. Based on a state-of-the-art, secure, peer-to-peer streaming technology, Joost can be accessed with a broadband Internet connection and offers video content to viewers for free. Joost features more than 150 channels with programming across all genres, including: cartoons and animation; entertainment and film; sports; comedy; lifestyle and documentaries; and sci-fi. Channels and programs available on Joost vary by geographic region, based on copyright ownership.

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