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4Kids Launches 4Kids Home Video Business

4Kids Entertainment is jumping into the home video market with the creation of 4Kids Entertainment Home Video. 4Kids has appointed FUNimation Productions, Ltd. as the exclusive distributor in the U.S. of videos and DVDs for the 4Kids' properties YU-GI-OH!, CUBIX - ROBOTS FOR EVERYONE, CABBAGE PATCH KIDS and TAMA AND FRIENDS. "The home video product today has become an important driver for children's properties and a necessary element in the retail merchandise mix," said Al Kahn, Chairman and CEO of 4Kids Entertainment. "4Kids Entertainment Home Video will allow us to better market and support our properties." The first title to hit the shelves will be YU-GI-OH! available on home video fall 2002, followed by CUBIX - ROBOTS FOR EVERYONE and CABBAGE PATCH KIDS in the fourth quarter of 2002 and TAMA AND FRIENDS in the second quarter of 2003.

Brett Rogers goes behind the scenes with 4Kids and finds out more about the group that brought us Pokémon and has recently been called the fastest-growing company in America.