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‘44 Cats’ Sets Rai Yoyo Debut Ratings Record

Premiere of new CGI animated series, an all-Italian production inspired by the ‘Zecchino d'Oro’ song, exceeds 520,000 viewers.

Rai Ragazzi has announced that the new CGI animated series, 44 Cats, has set a TV ratings record in its Rai Yoyo debut, exceeding 520,000 viewers, with a 2.7% share, well over 20 percent among children between 4 and 7 years.

44 Cats, which consists of 52 11-minute episodes, is inspired by the children’s song “Quarantaquattro Gatto” / “44 Cats” made famous in 1968 on the Zecchino d'Oro singing competition show.

The series is an all-Italian production, conceived and directed by Iginio Straffi in a collaboration between Rainbow, Rai Ragazzi and Antoniano di Bologna. It combines music and entertainment with animation and is broadcast every day at 7.05 pm and again at 7.35 am.

Source: Rai Ragazzi

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