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3D Sparrow Scores New Deals for ‘Booba’ Animated Series

Show’s fourth season just debuted on Netflix; ITVX, STAR, 9GO! and Pro Plus pick up the non-dialogue family show centered on a joyful and curious little hobgoblin.

Independent UK animation studio 3D Sparrow Group has expanded the world of its hit animated non-dialogue preschool and family comedy Booba with the launch of the show’s fourth season, signing of new broadcast partners, and expansion of its consumer products program.

The newest season just premiered January 20 on Netflix; all four seasons are now available on the streamer. In further deals, ITV picked up seasons two and three for its new, free streaming platform ITVX, STAR Channel exclusively acquired all four seasons for Greece, and 9GO! (Australia) and Pro Plus (Slovenia) both signed for the new season. These new broadcast developments follow 3D Sparrow’s appointment of IMG as the global licensing agency for Booba in 2022. IMG is also currently working to build an extensive consumer products program across toys, apparel, FMCG, events and promotions.

The series features the adventures of a joyful, funny, and curious little hobgoblin named Booba, who often finds himself in ridiculous, but entertaining situations. 3D Sparrow plans to deliver season five, currently in production, in 2024.

Booba first launched in 2016, and now airs with broadcasters in over 45 territories, with 14 million subscribers across the brand’s YouTube channels. Additionally, the series has reached a new milestone on YouTube after generating 1 billion quarterly views for the first time in Q4 2022, taking the brand to a total of 15.3 billion views to date.

Oli Bernard, 3D Sparrow CEO, said, “Booba has been on a remarkable international journey over the last few years and quickly established itself in the hearts and homes of audiences around the world. It’s fantastic to see the new seasons continuing to gather significant momentum, as demonstrated by the ongoing interest from audiences, broadcasters, platforms and licensees alike. We’re looking forward to fans enjoying Booba and friends’ latest instalment alongside the engaging merchandise offering – which both promise even more of the joy, fun and playful spirit they’ve come to know and love from the brand.”

Source: 3D Sparrow

Whitney Whitener's picture

Whitney is a freelance writer focusing on VFX-driven fantasy film & TV as well as preschool animation.