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1stAveMachine Buenos Aires Scores with ESPN App Commercial

Production company’s new spot for ESPN and BSSP’s ‘One App, One Tap’ campaign, featuring music by urban pop duo Domino Saints, reimagines iconic athletic moments with added touches of colorful motion graphics and animation.

Creative production company 1stAveMachine Buenos Aires has shared with AWN their colorful work on a new campaign for the ESPN App, the world’s number one sports app. Directed by 1stAve BA’s Diego Berakha and produced in partnership with agency BSSP and ESPN, the campaign spotlights “One App, One Tap,” the mobile platform’s access to live sports, scores, and news.

Set to an original song from Puerto Rican urban pop duo Domino Saints, the spot focuses on iconic moments with fan-favorite athletes and ESPN personalities, reimagining these visuals by adding touches of colorful, fast-paced motion graphics and animation.

Take a look!

The campaign comes on the heels of the previous “One App, One Tap” commercial (featuring vocals from Grammy Award-nominated rapper Chika), which was also created by 1stAveMachine and BSSP.

“After the successful debut of our initial ‘One App, One Tap’ creative last November, we wanted to revamp it to reach even more sports fans,” said Seth Ader, VP of Brand Marketing, ESPN. “Latin pop music is more popular than ever and connects across demographics, including the vast array of Latinx sports fans. This made a collaboration with Domino Saints a perfect way to solidify the ESPN App creative as the gateway to everything ESPN has to offer.”

The piece will roll out across television, digital, and social media.


Campaign Name: ESPN One App, One Tap | Phase 2

Client: ESPN
Laura Gentile: EVP Commercial Marketing Networks & ESPN
Seth Ader: Vice President, Brand Marketing
Claude Mitchell: Coordinating Director, Music
Peter Mulally: Director, Brand Marketing
Stacey Pressman: Director, Talent Production
Kevin Wilson: Music Director
John Lobo: Manager, Brand Marketing
Spencer Shaev: Associate Manager, Brand Marketing
Brian Nasti: Writer/Producer, Grande & Leonard
Zuriel Loving: Talent Producer

Agency: Butler, Shine, Stern & Partners
Sinan Dagli: Group Creative Director
Kelly Bernard: Art Director
Grace Lazarus: Senior Producer
Rodd Naimi: Copywriter
Jake Bayham: Head of Strategy
Nicole Schofield: Executive Producer
Liz Corsini: Head of Production
AJ Marino: Account Director
Patrick Kiss: President

Production Company: 1stAveMachine Buenos Aires
Diego Berakha: Director
Sam Penfield: Partner & Executive Producer
Lautaro Brunatti: Managing Director & Executive Producer
Sabrina Elizondo: Executive Producer
Toby Rubin-Sowers: Post Producer
Eva Amuchastegui: Production Coordinator
Mauro Caporossi: Editor
Nahuel Rollan, Juan Barabani, Eloy Krioka: Designers
Lucia Vidal, Agustina Ghibaudi, Patrikius Rex: Cel Animation
Leandro Feuz, Cyril Izarn: 2D Animation
Humberto Paytuvi: Clean Up / Comp
Boss VFX: Roto

Source: 1stAveMachine Buenos Aires

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Dan Sarto is Publisher and Editor-in-Chief of Animation World Network.