ANIMATION WORLD MAGAZINE - ISSUE 3.9 - December 1998


Commercials

A very stylized Huck in Sound Hound. Photo courtesy Curious Pictures. The Cornerman. Photo courtesy Passion Pictures. Super Chunk. Photo courtesy (Colossal) Pictures.

Seeing Spots: Curious Pictures' East and West coast offices teamed up with Cartoon Network to create Sound Hound, a two-minute animated interstitial featuring the classic Hanna-Barbara character, Huckleberry Hound, waging a war on noise pollution. Huck is disgruntled when the noises of the city hinder his talent-deprived singing efforts and makes it a point to stifle every sound from birds to car horns. Director/designer Nick Hewitt utilized cut outs to create collage pieces with different textures and then completed the animation digitally. The short was written by Cartoon Network's creative director/copywriter Michael Ouweleen with Damon Ciarelli handling technical direction. . . . . Passion Pictures finished eight 3-second inserts for a new Adidas campaign featuring British World featherweight boxing champion Prince (`Naz) Naseem and an overweight animated ex-boxer, the Cornerman. The spots were directed by Chris Hauge and animated by Chris Hauge, Chuck Gammage, Marco Piersma and Kevin Spruce through the Leagas Delaney agency. . . . . (Colossal) Pictures animated the Super Chunk package for Cartoon Network consisting of a 25-second show open and close and seven 10-second bumpers. The new material started airing on October 17, 1998 during the Super Chunk programming block which airs on Saturdays from 4:00 - 7:00 PM. Cartoon Network's design director Bee Murphy came up with the concept art for the spots which were directed at (Colossal) by Charlie Canfield. The CG animation for the package was done in 3D Studio Max. . . . New York-based J.J. Sedelmaier Productions created two 15-second spots, Liberty and Airport, for Rothman's retail stores. The spots feature the "powerful, heroic, Constructivist-leaning WPA mural style imagery" of the Rothman's Man. The traditional ink-and-paint cel animated spots were based on the designs of illustrator Doug Fraser and were directed by J.J. Sedelmaier. . . . The West Coast division of Curious Pictures (San Francisco) recently created a 30-second spot promoting the new 24-hour cable network, CBS Eye on People. The spot, directed and designed by Denis Morella, uses a variety of animation styles to show various scenes from everyday life such as a person skiing down a hill or a woman jogging with her dog. . . . Toronto-based TOPIX/Mad Dog produced a 30-second spot for Ford of Canada which added a twist on the classic Three Little Pigs story utilizing live-action integrated with cel animation. While the CGI work was done at TOPIX/Mad Dog, Chuck Gammage of Chuck Gammage Animation directed the 2D animation. In the ad, the pigs find refuge from the wolf in a 1999 Ford Windstar. . . . Renegade Animation animated Fly the Friendly Skies, a 30-second commercial for General Mills Trix Yogurt featuring the Trix Rabbit introducing the snack to a couple of bored kids on a plane flight. The cel animated spot was directed by Renegade's Darrell Van Citters and produced through the Saatchi and Saatchi Agency in New York. The commercial's contemporary style incorporates sharp, angular features and quick fluid motion while combining black & white and color animation with live-action elements.

The Rothman's Man. Photo courtesy J.J. Sedelmaier Productions. Photo courtesy TOPIX/Mad Dog.


Note: Readers may contact any Animation World Magazine contributor by sending an e-mail to editor@awn.com.


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