The 1998 Golden Marble Award Winners

Selected by Awards Jury: Joe Bacal of Griffin Bacal, Julie Barkan of Barkan Productions (previously with Foote, Cone & Belding), Paul Posnick of Posnick & Kolker, Lisa Bennett of Leo Burnett, Dave Shea of Saatchi & Saatchi, Alice Germanetti of Ogilvy & Mather, Bob Skollar of Grey Advertising, Cathy Grisham of Campbell Mithun Esty and Jeff York of J. Walter Thompson.

Best Electronic/Video Game Commercial, Gold:
"Nintendo - Tongue Lashing," Nintendo of America, Leo Burnett, Chicago.

Best Doll Commercial, Gold:
"Cool Blue Barbie," Mattel, Inc., Ogilvy & Mather, Los Angeles.

Best Action Figure Commercial, Gold:
"Alien Autopsy," Bandai, J. Walter Thompson, Chicago.

Best Game Commercial (Non-Electronic), Gold:
"Operation - I'm the Doctor for You," Hasbro Games, Griffin Bacal, New York.

Best Creative Play Commercial, Gold:
"Crayola - Heart," Binney & Smith (CDA), TBWA Chiat/Day, Toronto.

Jeff York of J. Walter Thompson, Chicago accepts an award and congratulations from an animated character. Photo courtesy of Bruinco Marketing.

Best Toy Commercial, General, Gold (two awarded):
"Sergeant Soaker,"
Hasbro/Larami, Griffin Bacal, New York.
"Goldie," Bandai, J. Walter Thompson, Chicago.

Best Breakfast Food Commercial, Gold (three awarded):
"Frosted Cheerios - Fly," General Mills (CDA), Harrod & Mirlin/FCB, Toronto.
"Zippy," Kellogg (CDA), Leo Burnett, Toronto.
"Book Reports," Kellogg (USA), Leo Burnett, Chicago.

Best Restaurant Commercial, Gold:
McDonald's (USA), Leo Burnett, Chicago.

Best Snack Food Commercial, Gold:
"Raccoon," Hostess, Campbell Mithun Esty, Minneapolis.

Best Beverage Commercial, Gold:
"Morse Cold," Kraft (CDA), Young & Rubicam, Toronto.

Best Food Commercial, General, Gold:
"Soup `n Jamb," Campbell Soup Co. Ltd., BBDO, Canada.
"Juice Boy," Good Humor Breyers, Ogilvy & Mather, Chicago.

Best Hygiene Commercial, Gold:
"3M Nexcare Brand Tattoo Designs Bandages," Nexcare Brand by 3M, Just Kid Inc., Stamford.

Best Sporting Goods Commercial, Gold:
"I Can Play," Nike, Wieden & Kennedy, Portland.

A group representing TBWA Chiat/Day accept an award. Ken Faier of Bruinco/Kidscreen stands at the podium to the right. Photo courtesy of Bruinco Marketing.

Best TV Program Commercial, Gold:
"Dexter's Laboratory - Smaction," Cartoon Network, Atlanta.

Best Commercial for a TV Network or Kid Programming Block, Gold:
"Bongos," Cartoon Network, Atlanta.

Best Entertainment Venue Commercial, Gold:
"Hungry Boy," Playland, Apple Box Productions, Palmer Jarvis DDB, Vancouver.

Best Print Advertising, Gold (two awarded):
"Find the Real Flavor," Quaker Oats, Foote, Cone & Belding, Chicago.
"Some of the Best Outside Shooters," Hasbro Games, Griffin Bacal, New York.

Best Overall Out-of-Home Advertising, Gold:
"Kool Aid - Smile Campaign," Kraft (CDA), Young & Rubicam, Toronto.

Best On-line Advertising, Gold:
"You Rule School," General Mills Inc. (USA), Saatchi & Saatchi, New York.

Best Campaign, Gold:
"Cartoon Crisis Center," Cartoon Network, Atlanta.

Best Public Service Advertising, Gold (two awarded):
"Big `Ol Bug," Partnership for a Drug-Free America, Saatchi & Saatchi, New York.
"Video Boy," Presidents Council on Physical Fitness and Sports and The Advertising Council, Lowe & Partners/SMS, New York.

Best of Show:
"Raccoon," Hostess, Campbell Mithun Esty, Minneapolis.

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