Animation World Magazine, Issue 3.1, April 1998


Commercials

Mike Johnson's LEGO commercial for
Shell International and Passion Pictures.
Photo courtesy of Passion Pictures.

Spotlight. Palo Alto, California-based Pacific Data Images (PDI) created a computer-animated commercial for agency Margeotes/Fertitta & Partners and their client, Jet-Dry. The 30-second spot depicts a store full of dishwashers, electric fans and other household appliances which come to life after hours. PDI completed the animation in ten weeks. Credits include animation direction by Larry Bafia, with additional animation by David House and David Spivak. . . . .Two month old, Santa Barbara, California-based company Animationwerks is in production on 55 seconds of 2-D animation for a music video for the swing band, Big Bad Voodoo Daddy. Depicting a Big Bad Wolf and his foxy girlfriend, the animation is based on the edgy illustration style of artist Todd Schorr. . . . New York-based Curious Pictures created a cel-animated commercial for the Karsh & Hagan agency and their client, The Colorado Lottery. The 30-second spot titled Crazy 8's depicts a bus full of playing cards, and was directed by Denis Morella, with animation direction by Steward Lee and additional animation by Nick Hewitt, Chris Petroco and James Munro. . . . . Studio City, California-based Warner Bros. Classic Animation and San Rafael, California-based Industrial Light & Magic (ILM) created a commercial for Pontiac, in which an animated Wile E. Coyote drives a live-action car to chase the Roadrunner. ILM's Steve Beck directed the 30-second spot. . . . London-based studio Loose Moose created stop-motion animation for a Heinz Ketchup commercial, The Big Squeeze. The animation was directed by Ange Palethorpe. . . . Animator Mike Johnson (The Devil Went Down to Georgia) directed a stop-motion animated commercial called Flood for Shell International. This is Johnson's first spot for London-based studio Passion Pictures. The 30-second spot, which promotes the LEGO toy promotion being offered by the gasoline vendor, also employs 2-D animation of water created by Rushes studio. . . . New York-based AMPnyc is working on a commercial for Primestar Satellite Television. The 30-second, mixed media spot promoting Primestar's "Kids Remote Control" and Nickelodeon Magazine will air on Primestar network starting April 1. . . .

Curious Pictures' Logobelly spot for Nick at Nite, and Crazy 8's
for The Colorado Lottery. Images courtesy of Curious Pictures.

New York-based CHARLEX created visual effects for a 30-second commercial for Novartis Animal Health called Dog's Fears. Much like the talking pig in the film Babe, the commercial features a live-action dog reacting to its owner's descriptions of dog illnesses. Effects artist Greg Oyen used Flame to manipulate the movements of the dog, frame by frame. . . . . . . New York-based Curious Pictures' director Mo Willems has created six animated ids for Nickelodeon's Nick at Nite programming, featuring the character "Logobelly" he first animated for the network in January 1997. The 10-second spots, Flub, No Quarter, Boom!, Always Something On, Watch This and Punch the Clock, were created in 3-D and 2-D animation with Toonz and 3DStudioMax software. Animators were Rochelle Kaiden, Kim Lee, Brendan Gallagher and Karen Villareal. . . . Toronto-based Spin Productions created a 30-second computer-animated commercial called Puppet for Midland Walwyn Capital Inc. The entirely CG spot depicts a downtown cityscape of cranes and skyscrapers which took four months to create. The cranes lift the towers of a bank building so that it looks like a marionette puppet. Spin's CG animation director Kyran Kelly used Houdini, AfterEffects and Inferno software to create the animation. . . . Boston, Massachusetts-based Viewpoint Studios created the main title animation package for ESPN's prime time TV special, Town Meeting. Perry Horovas was 3-D animator, Kvin Stolworthy was senior coordinating director and Adrienne Goldman was creative director.

Note: Send news worthy items to editor@awn.com.


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