Animation World News:Licensing
Playmates For The King And I. Morgan Creek Productions has signed a long term licensing agreement with Playmates Toys, to produce the master toy line for the animated feature film, The King and I. The agreement gives Playmates the worldwide rights to create a variety of merchandise based on the film, including dolls, figures, playsets and accessories. Morgan Creek will be pursuing additional licensees and corporate tie-ins for the franchise. The film, directed by Rick Rich and based on the Broadway musical of the same name, will be released in late spring or early summer of 1999, with U.S. distribution by Warner Bros., and international distribution by Morgan Creek.
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