This month we will take a look at a field
that is constantly growing in importance - Licensing and Merchandising.
Entertainment promotions expert Jennifer Deare will tell us about building
strategic promotions while Teresa A. Klein will outline the benefits and
drawbacks of the new wave of "studio stores" vs. the good, ol'
fashioned nationwide chain. Robby London will draw upon his years of production
experience to relate L&M's new role within an animation production.
Tom Tumbufch will lead us down memory lane with an in-depth account of
Disney's first product lines, while Karen Raugust will detail Japan's current
merchandising trends. The success of Aardman's Wallace and Gromit products
plus UNICEF's soon to be launched Meena line in South Asia will
also be examined. The Ukraine's current situation will be relayed by animation
producer Natalya Loukinykh. We will also feature London's Museum of the
Moving Image in our "Hidden Treasures" column and hear one of
animation's hottest agents, John Goldsmith, describe why young up-and-comers
need his services.
In addition, we will unveil two new features! AWM will now present
a monthly film review. Get a jump on the festival selection committees
and check it out! We are adding a monthly online chat with a special guest
as well. Throughout the month of October, Jennifer Deare will answer all
of your questions regarding the strategic promotion of licensing, merchandising
and your project.
Table of Contents
Feedback?
Past Issues
[about | help
| home | info@awn.com
| mail | register]
© 1997 Animation World Network