Category: Licensing

Taking a cue from such successful childrens programs turned stage shows like BARNEY and BLUES CLUES, one of TV's longest-running animated series, SCOOBY DOO comes to life. The live-action stage show SCOOBY-DOO IN STAGEFRIGHT - LIVE ON STAGE will debut on October 26, 2001 at the Palace Theater in Louisville, Kentucky. The live show is scheduled to perform in 28 cities throughout the United States and Canada.

Kellogg USA and Fox Licensing and Merchandising (Fox L&M) have created two limited-edition cereals featuring THE SIMPSONS. Kellogg's Bart Simpson Peanut Butter Chocolate Crunch and Kellogg's THE SIMPSONS Homer's Cinnamon Donut Cereal are now available nationwide for a limited time at a suggested retail price of $2.49 per box.

The LEGO Company, makers of the world's best-selling construction toys, has created 11 new LEGO sets that capture the magic of the upcoming Warner Bros. film, HARRY POTTER AND THE SORCERER'S STONE. The sets are available now at retail. The LEGO Harry Potter sets include eight of the most popular characters from the magical world of Harry Potter - including Harry, Ron, Hermione, Hagrid, Draco Malfoy and Professors Dumbledore, Snape and Quirrell, as mini-figures, as well as a variety of other characters including animals, ghosts and imaginary creatures.

JAKKS Pacific's Flying Colors division has signed a licensing agreement with 4Kids Entertainment to manufacture and market a line of toys based on the new CGI-animated television series, CUBIX - ROBOTS FOR EVERYONE. CUBIX features a world of colorful robots equipped with an emotion processing unit (EPU) that gives each robot a personality of its own. The Flying Colors line of CUBIX merchandise will include activity kits, sleeping bags and back to school items. The line is scheduled to hit shelves nationwide in spring 2002. The CUBIX series will premiere to global broadcasters at MIPCOM 2001.

Sony Pictures Consumer Products has appointed HarperCollins as the worldwide publishing licensee for the HAROLD AND THE PURPLE CRAYON animated series set to debut in January 2002 on HBO Family. The series, based on the classic book by Crockett Johnson, is produced by Sony Pictures Family Entertainment. The new HAROLD AND THE PURPLE CRAYON book series will include six early reader books. The book series is expected to hit retail shelves in January 2002 to coincide with the release of the animated series.

The Sharpe Company has appointed Italys BIC Licensing and Australian apparel company Barrymores Pty. Ltd., as licensing agents for Great Britains popular pre-school program HUMPHREYS CORNER. These agents join the HUMPHREYS CORNER licensing team headed by Charles Day, president of The Sharpe Company, worldwide licensee of the elephant character. HUMPHREYS CORNER is based on characters created and written by Sally Hunter in a series of books for preschool children about an elephant named Humphrey.

JAKKS Pacific Inc. has signed a master toy licensing agreement with Twentieth Century Fox Licensing and Merchandising for the studio's 2002 animated epic ICE AGE. Capitalizing on the film's three main characters -- an acerbic woolly mammoth named Manfred (voiced by Ray Romano), an un-socialized giant sloth named Sid (voiced by John Leguizamo), and a scheming saber-toothed tiger named Diego (voiced by Denis Leary) -- JAKKS Pacific's Flying Colors division will create a full line of toys and merchandise for the digitally animated feature.