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Category: Licensing

Kids Headline News

Nickelodeon-Branded Milk Enrolled For School

In response to recent attention surrounding childhood obesity and lack of nutrition in school lunch programs, Nickelodeon and East Side Entrees have partnered to offer Nickelodeon-branded milk in school lunches nationwide starting in September 2003. The first character-licensed milk to be distributed nationally in schools, the milk cartons will display images from JIMMY NEUTRON, ROCKET POWER, THE WILD THORNBERRYS and SPONGEBOB SQUAREPANTS. Flavored nutritionally fortified packaged milk products will be for kids 6-11, and milkshakes will be available for kids 11-17.

Headline News

McFarlane Toys With Matrix Figures

McFarlane Toys has created adult collectible figures based on the second and third installments of THE MATRIX trilogy, THE MATRIX RELOADED and THE MATRIX REVOLUTIONS. On May 15, 2003, Warner Bros. Pictures, in association with Village Roadshow Pictures and NPV Entertainment, will release THE MATRIX RELOADED, the second installment of the Academy Award-winning blockbuster THE MATRIX. The third chapter, THE MATRIX REVOLUTIONS, will be released later in 2003.

Game Headline News

Electrasol Promotion Hopes To Clean Up With Rosie the Robot

Reckitt Benckiser Inc., a leader in household products, recently announced a $22 million national marketing campaign featuring THE JETSONS cartoon characters, to support the launch of the company's new Electrasol Gelpacs an innovative breakthrough in automatic dishwashing detergent. The campaign highlights "Dishwashing made for the 21st Century" with a game featuring Rosie the robotic maid and THE JETSONS family. Promotion marketing agency EastWest Creative developed, designed and is executing promotional support for the game including print advertising, on-pack communications, point-of-sale, direct mail and fulfillment.

The premise of the game is that life in the 21st century is catching up to THE JETSONS' maid, Rosie especially dishwashing. When the Electrosol Gelpacs prove you don't need a robot to get dishes that sparkle, Rosie feels that she is no longer useful and runs away. Consumers help THE JETSONS find Rosie and win "Astro-nomical" prizes in the Electrasol Gelpacs "Find Rosie and Win" instant win game.

Entertainment Headline News

Spellbound Entertainment Signs Koala Brothers Deal With Hasbro

Spellbound Entertainment has granted an international toy license for its new pre-school property, THE KOALA BROTHERS, to leading toy company Hasbro Inc. The deal covers key merchandise categories including plush toys, figurines, play sets and Play-Doh. Items will be available in stores next year following the show's premiere on the BBC later this year.

Headline News

SpongeBob SquarePants Dives into a New Category

Breaking into a cool new licensing category, SPONGEBOB SQUAREPANTS is available now in an Ice Cream Parlor line from Breyers. Now fans who dig SpongeBob can dig into a bowl of vanilla-flavored ice cream with a caramel swirl and chocolate cookie dough pieces shaped like SpongeBob and his friend Patrick. Joining SpongeBob SquarePants ice cream is the Ice Cream Parlor Creamsicle.

Games Headline News

Justice League Joins University Games

International toy and game company University Games has formed an alliance with Warner Bros. Consumer Products to create a number of JUSTICE LEAGUE products, based on the popular DC Comics comic book series and Cartoon Networks hit animated show that includes the worlds most powerful superheroes: BATMAN, SUPERMAN, WONDER WOMAN, GREEN LANTERN, MARTIAN MANHUNTER, HAWKGIRL and THE FLASH.

Headline News

NICK Yourself A SpongeBob Toy At Burger King

SPONGEBOB SQUAREPANTS is making a splash at Burger King restaurants in a nationwide kids meal promotion. The Bikini Bottom Bunch characters are available as eight toys plus Burger King's Chicken Tenders will come in fun star and lightning bolt shapes. The promotion runs in conjunction with Nickelodeon's SpongeBob's Lost Episode event that culminates Friday, March 21, 2003 at 8:00 pm when Nick airs "The Sponge Who Could Fly" episode. The toys feature popular SPONGEBOB SQUAREPANTS characters based on the television cartoon, including SpongeBob Silly Squirter, Swing Time Patrick, Jellyfish Fields, Plankton Bubble Up, Squirt N' Whistle Squidward, Plush Shakin' SpongeBob, Karate Chop Sandy and Gravity Defying Gary. Each toy comes with a clue card containing a SPONGEBOB SQUAREPANTS character riddle. Kids can wade through the riddle, figure it out then log onto to answer the riddle to get digital SPONGEBOB trading cards. They can also enter a sweepstakes to win an exclusive, at-home SPONGEBOB SQUAREPANTS party for 25 people! Partygoers will view the SPONGEBOB SQUAREPANTS "Lost Episode" on the winner's new large-screen television. This promotion will be featured in kid-directed advertising, in-restaurant communication, a birthday mailer to Big Kids Club members and a micro site at Big Kids can go to the micro site for interactive activities, downloadable screensavers and information about the eight fun SPONGEBOB SQUAREPANTS character toys. Nickelodeon, now in its 23rd year, has built a diverse, global business that includes television programming and production in the U.S. and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 86 million households. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc. For more check out Burger King Corp. and its franchisees operate more than 11,400 restaurants in all 50 states of the U.S. and 57 countries and territories around the world, with 91% of BURGER KING(R) restaurants owned and operated by independent franchisees. Burger King, founded in 1954, is owned by the equity sponsor group comprised of Texas Pacific Group, Goldman Sachs Capital Partners and Bain Capital.

Headline News

JAKKS Pacific Gets To Toy With Yu Yu Hakusho

Following on the heels of last week's announcement that YU YU HAKUSHO is moving to Cartoon Network's Toonami Block on March 3, FUNimation announced at the International Toy Fair in New York City it has awarded JAKKS Pacific the master toy license for YU YU HAKUSHO in North America. JAKKS Pacific will manufacture action figures, accessories and playsets based on the popular series from Japan that follows the adventures of 14-year-old Yusuke Urameshi, and expects to have product hit retail shelves by Q4 2003, in time for the Christmas season.

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Brown Licenses WB Characters For Shoes.

Brown Shoe Company, Inc. has signed a licensing partnership with Warner Bros. Consumer Products to create four new footwear lines, featuring Looney Tunes characters Tweety and Taz, and the DC Comics super heroes, Superman and Supergirl. The launch of all four character lines is scheduled for the 2003 back-to-school season, and will include athletic and casual shoes, boots and slippers. Supergirl footwear will debut first, appearing at select retailers in spring 2003. Targeted to kids ages 3-7, the footwear lines will be available in children's sizes 9-3.

Headline News

Tribune To Administer DIC's Domestic Programming

Tribune Entertainment and DIC have entered into an advertising sales and administrative alliance, where Tribune will exclusively handle all domestic barter sales activities, as well as oversee back room operational services, for DIC's domestic syndication division. Among the DIC properties for which Tribune will handle barter sales are DIC's programming blocks of FCC qualified educational and informational programming.

Lucas Headline News

Hasbro And Lucas Extend Star Wars License Through 2018

Toy manufacturer Hasbro, Inc. has scored a major coup in the licensing biz by extending its license with Lucas Licensing, Ltd., for the manufacture and distribution of STAR WARS toys and games for an additional ten years. Under the terms of the extension, the agreement is expected to run through 2018. The minimum guarantee payable to Lucas has also been reduced by $85 million to $505 million. Under its original 10-year deal, the minimum payment to Lucas was $590 million of which Hasbro has already paid $470 million.

Headline News

Kidz Kraze Inflates The Simpsons At Toy Fair

Kidz Kraze International has been appointed licensee for THE SIMPSONS' inflatable figures, in a deal with FOX Licensing. In 2003, the company plans to launch the line of inflatables, including family members Homer, Bart, Marge, Maggie and Lisa, along with townspeople such as Mr. Burns, Krusty The Clown and Comic Book Guy. Kidz Kraze will feature THE SIMPSONS' inflatable figures at the New York International Toy Fair, February 16-19, 2003 in Room 554.

Headline News

Sagwa, The Chinese Siamese Cat Curls Up With Mervyn's

Sesame Workshop and Mervyn's department stores have entered into an exclusive agreement to bring merchandise featuring characters from SAGWA, THE CHINESE SIAMESE CAT, a PBS KIDS' series, to Mervyn's 264 stores. From January to March 2003, the retailer will feature SAGWA characters on children's products such as bedding, clothing, plush and watches. A percentage of the proceeds of all SAGWA merchandise sold will support Sesame Workshop educational programs around the world.

Headline News

Marvel And Activision Expand Alliance

Marvel Enterprises and video game publisher Activision, Inc. have signed a multi-year extension for their current video game licensing agreements, expanding their strategic alliance. The expanded agreements grant Activision the exclusive rights to develop and publish video game products based on Marvel's comic book franchises SPIDER-MAN, X-MEN, FANTASTIC FOUR and IRON MAN through the year 2009.

Headline News

JAKKS Pacific Awarded Master Toy License For Dragon Ball Z

FUNimation Productions, Ltd. has awarded JAKKS Pacific, Inc. the master toy license for DRAGON BALL, DRAGON BALL Z and the forthcoming DRAGON BALL GT. JAKKS will develop, manufacture and distribute action figures, action figure accessories and vehicles based on these animated series. The company, which acquired the license after original rights holder, Irwin Toy, Ltd., announced bankruptcy in early December 2002, signed a 3-year license for the DRAGON BALL brands and expects to show new products as early as the New York International Toy Fair in February 2003.

Series Headline News

Mr. Bean Hits Scandinavia

The animated adventures of MR. BEAN is heading to Scandinavia. The 26 x 30-minute series has been sold to SVT, Sweden and YLE, Finland by Fremantle International Distribution, which distributes both the original live-action series and the animated series. SVT will start to broadcast the series on December 23, 2002 and it will run through early February. The series launch date on YLE is still to be announced. MR.

Headline News

The Mouse House Takes Flight On Alaska Airlines

The Eskimo that has had a place on the tail of all Alaska Airlines aircraft for over a quarter century is stepping down from one plane to make room for some popular Disney characters. Alaska Airlines has launched the "Spirit of Disneyland" Boeing 737-400 aircraft, which features the faces of Mickey and Minnie Mouse, Donald Duck and Goofy painted on a bright blue background.

Home Headline News

EM.TV Announces Strong Sales In Asia

Following the Asian programming markets DICON / BCWW in South Korea and Asia Television Forum (ATF) in Singapore, Germany's EM.TV & Merchandising AG has reported strong sales of children's programming across Asia for both home video and broadcast. EM.TVs animation portfolio proved popular in China, Japan, Taiwan and Vietnam. EM.TV sold television and home video rights of the second season of MAYA THE BEE and the first two seasons of TABALUGA to Kiet Tuong Advertising in Vietnam.

Dreamworks Headline News

Scholastic And DreamWorks Announce Strategic Alliance

Children's book publisher and distributor Scholastic now has rights to publish all novelizations, coloring and activity books, picture and storybooks based on DreamWorks' next five animated films, which include SHARKSLAYER and a sequel to the 2001 Oscar-winning hit SHREK.

Series Headline News

Tokyopop Releases Two New Cine-Manga Based On Disney Series

Tokyopop Releases Two New Cine-Manga Based On Disney Series. U.S. manga publisher TOKYOPOP continues its relationship with Disney with the release of two new Cine-Manga series for Disney's original television series LIZZIE MCGUIRE and KIM POSSIBLE. Each will launch as part of TOKYOPOP's developing Cine-Manga family, which currently includes CARDCAPTORS and the forthcoming AKIRA.

Headline News

Raven Moon Offers Gina D For Free

Raven Moon Entertainment, a producer of childrens programming based in Orlando, Florida, is offering U.S. network affiliates and independent television stations the opportunity to telecast up to six airings of 13 episodes of its preschool series GINA DS KIDS CLUB at no charge. In addition, Raven Moon will make participating stations profit participants in all licensing and merchandising revenue.

Headline News

Tokyopop To Release Manga Version Of Digimon

U.S. manga publisher Tokyopop, in association with Disney Publishing Worldwide, will bring one of TV's hottest animated series to the world of graphic novels with the publication of an authentic DIGIMON manga. The DIGIMON animated series currently airs in the U.S. on the ABC Network, and follows seven ordinary kids who gain "digivices" that transport them into the Digital World. Once there, they make companions called Digimon, and must battle evil Digimon monsters.

Headline News

Nelvana Closes Mipcom With Strong Sales

Corus Entertainment's Nelvana put the wrap on MIPCOM 2002 with a number of new sales and renewals for its kids' brands and programs. BEYBLADE continued to be a popular property for the company and was snapped up by the UK's terrestrial broadcaster Five TV (formerly Channel 5), which licensed 51 episodes of the series for debut in November 2002. BEYBLADE currently airs in the UK on Cartoon Network UK. Nelvana also completed video and DVD deals for BEYBLADE and MEDABOTS in the UK with Contender Entertainment Group, which set the titles for a release date of December 2, 2002.

Entertainment Headline News

Salsa Seals Deals In Latin America

Latin American distribution specialist Salsa Entertainment returned from MIPCOM 2002 with a slate of program sales for the Latin American region. The Salsa Entertainment catalogue features award-winning products from well known international producers and distributors including TV-Loonland, Scholastic Entertainment, Decode Entertainment and The Jim Henson Company.