iXL Cleans Up Angel Ad For Tide
iXL Digital Video Group provided visual effects for Tide's new "Angel" commercial. In the spot, a woman in a white ski suit makes snow angels, however she reaches the ground below getting dirt all over her clothes. The dirt in the live-action footage was not prominent enough, so senior visual effects artist Doug Dimon was assigned to "bring out the dirt," in addition to multiplying the angel mark five times for the final scene. "While the finished spot appears natural, we did a lot digitally to enhance the dirt," said Dimon, who sampled dirt from several plates in flame*.