hey! IDs Relaunch Of TNN
New York design studio hey! designed and produced the new ID campaign for the TNN networks' transformation from The Nashville Network to The National Network. All five of the 5-second IDs contain the tag line, "We've got pop!" "Each element in the series took a slightly different approach to defining what 'pop' is and how it looks, feels and sounds," said hey! creative director Josh Pelzek. "In three of the IDs, we interpreted 'pop' as an action - popcorn exploding like fireworks, a button popping off a large man's shirt and bubbles - which contain the TNN logo - popping in mid-air.