Rhinoceros Charges Into New Colgate Campaign
Rhinoceros Visual Effects & Design has brightened up six 15-second spots introducing Colgate Total Whitening toothpaste. "Hearts" shows a toothpaste tube floating in a red space until heart-shaped balloons peel away from the background and float skyward revealing the new package in a stunning white environment. "Brightness" opens with the tube on the same red background, when a brightness adjustment bar pops up, goes haywire and turns the background again to white. These first two spots launched in the beginning of February with the others set to roll out in the upcoming months.