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New York-based Spontaneous Combustion has created the CGI for "It All Starts with ABC," a :15 spot for Post Alpha Bits cereal created to accompany PBS' ARTHUR. In the spot the camera slowly pulls back from Alpha-Bits-like letters to reveal that they are part of words on a page, and that this page is in a book, and that this book is part of a stack which grows past a UFO in outer space. The spot used Adobe After Effects to create matte paintings which were nested inside one another to create the cosmic zoom effect. 3D Studio Max was used to create the books.

New York-based J.J. Sedelmaier Productions created "Dream Job," a :10 film for NBC's TODAY SHOW's Al Roker, which shows the morning talk show's weatherman together with sun and cloud characters. J.J. Sedelmaier directed.

Universal Studios has appointed Kenton Low senior vice president of corporate marketing and Universal Studios Online. In the newly created position, Low reports to Hellene Runtagh, Executive Vice President, and is responsible for developing and executing corporate strategic marketing programs globally. This includes brand management, leveraging Universal's global franchises, and expansion of the company's corporate partnerships program. Low will also oversee Universal Studios Online, the business unit responsible for web site development and e-commerce initiatives.

The Electronic Schoolhouse is a new program at SIGGRAPH providing educators and students with an environment in which they can explore and learn the many ways in which computer graphics are taught and used in the classroom. This program will launch at the 26th International Conference on Computer Graphics and Interactive Techniques, scheduled to take place in Los Angeles, August 8-13, 1999.