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Spot Headline News

Graphiti Multimedia completes Titan Clocks spot

India-based Graphiti Multimedia has completed a :20 spot for Titan AlarmClocks using Cambridge Animation Systems' Animo and 3D Studio MAX software.In the commercial, the prince from the "Sleeping Beauty" fairy tale uses analarm clock to wake the princess. Sunil Shetty directed.

Spot Headline News

Class-Key Chew-Po creates shampoo spot

Los Angeles-based Class-Key Chew-Po Commercials and Absolutely ProductionsLimited have created "Lunch Order," a spot for Procter & Gamble's Head &Shoulders Menthol shampoo. The spot features an animated "Jittery Julian"who transforms into a confidant "Cool Jules" after using the shampoo.Class-Key Chew-Po's Stig Bergqvist directed for Agency Saatchi &Saatchi/London.

Commercials Headline News

Don't miss the 1999 AICP Show

The Association of Independent Commercial Producers' (AICP) Eighth AnnualAICP Show, The Art & Technique of the American Television Commercial,debuted at The Museum of Modern Art in New York City on June 9th, and willtour in the United States and internationally until April 2000. The showconsists of about fifty live-action and animated spots. Selections weremade by more than 400 judges throughout the US, as well as a panel composedof members of the industry from advertising agencies, production companies,

Film Headline News

Film Roman signs licensing agreement with MSH

MSH Entertainment Corp. has announced that it has entered into adevelopment, co-production and cross licensing agreement with Film Roman,Inc. Under the terms of the agreement, both companies will own a portion ofthe adjusted gross profits from the television broadcast, toy andmerchandising licensing rights of each other's selected animated andlive-action properties produced under the agreement. In addition, MSH willengage Film Roman for co-development funding and deficit financing of some

Spot Headline News

Spontaneous Combustion creates Post Alpha Bits spot

New York-based Spontaneous Combustion has created the CGI for "It All Starts with ABC," a :15 spot for Post Alpha Bits cereal created to accompany PBS' ARTHUR. In the spot the camera slowly pulls back from Alpha-Bits-like letters to reveal that they are part of words on a page, and that this page is in a book, and that this book is part of a stack which grows past a UFO in outer space. The spot used Adobe After Effects to create matte paintings which were nested inside one another to create the cosmic zoom effect. 3D Studio Max was used to create the books.

Headline News

The Attik makes "Deep Sea"

San Francisco-based The Attik has finished "Deep Sea," a :30 PSA for The Monterey Bay Aquarium. The spot contrasts the depth of the ocean with the highest points above sea level such as the Empire State Building and Mount Everest. It combines live-action vignettes, taken from stock footage, with computer rendering. Simon Dixon directed for Agency Goldberg Moser O'Neill Adverting.

Spot Headline News

(Colossal) makes Marshmallow Alpha-bits

San Francisco-based (Colossal) Pictures has completed "I Scream" for Kraft Foods Marshmallow Alpha-bits. Directed by Charlie Canfield for Agency Ogilvy & Mather L.A., the spot is about a group of marshmallow vowels joining up for a rowdy "I scream for ice cream" game. The spot uses traditional cel and computer animation. San Francisco-based Giant Killer Robots did the CGI.

Universal Headline News

Universal appoints Kenton Low

Universal Studios has appointed Kenton Low senior vice president of corporate marketing and Universal Studios Online. In the newly created position, Low reports to Hellene Runtagh, Executive Vice President, and is responsible for developing and executing corporate strategic marketing programs globally. This includes brand management, leveraging Universal's global franchises, and expansion of the company's corporate partnerships program. Low will also oversee Universal Studios Online, the business unit responsible for web site development and e-commerce initiatives.

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