London-Based independent artist-led animation studio now open, focusing on creating content in all forms, from web series to comics, films to comedy scripts, social media campaigns to editorials.
London-based director, Chris Cray, has announced the launch of Somesense, specializing in commercial and original content. The studio will create character-focused content, grounded in narrative, with craft and technique at the forefront of production. Keeping their workflow intentionally agile to ensure bespoke solutions, they have the capability to create content for a variety of purposes and platforms.
Artists Pencil Bandit, Akvile Magicdust and Matt Partridge join Cray on the roster; between them, they have a diverse and impressive set of clients, including BBC, Disney, Google, Headspace, Nickelodeon, E4, Vice, Vanity Fair, Facebook and Cartoon Network. The four bring their unique, idiosyncratic styles to the Somesense multiverse as animators, directors, illustrators, and writers who collectively specialize in webcomics, character design and short form content.
“We believe that there’s nothing that can’t be expressed through animation, and we’re all putting that idea to the test, adding to our animated universe every day,” explained Cray. “Animation is personal for us and we want to make that strong, personal connection with an audience through content which is packed with super fun character designs and well-acted performances.
“You’ll find sketch comedy here, pop art social realism, sci fi pop culture and dreamy relatability,” Cray added. “You might encounter some paradoxes and illusions but they’re just part of the charm. When you first visit, it may seem like nonsense, but take a minute to adjust. There is some sense here... but only some.”
“Animation remains an uncompromised discipline in a compromised world,” he continued. “Even before COVID, we’d been perfecting a robust workflow for remote working, which meant that we’ve been able to take the new health and safety landscape in our stride."