Comedycentral.com Is Just For Men With New Online Game
comedycentral.com, MAXIM magazine and Combe Incorporated have joined forces to produce "The Maxim Player Generator Game." MAXIM magazine licensed its name to Combe, makers of the Just For Men brand of hair color, to help promote a new hair color line aimed at young adult men. To market the new brand, the companies turned to comedycentral.com to provide an online animated game. Glenn Ginsburg, vice president, interactive sales for Comedy Central, said, "Combe was looking for innovative ways to market both a new product and product category to a young male demo.