I'm doing research from own pitch bible and am trying to figure out time and episode constraints. However i'm confused about differences between 11 minute cartoons vs 22 minute cartoons and the pros and cons for an animated tv series.
From my understanding, 11 min cartoons aren't often plot based, so that the networks can mix them up in different combinations, like Spongebob Square Pants, or Dexter's Lab. However, I'm noticing that some 11 min shows do have series running plots like Steven Universe and Adventure Time. 11 min shows take less time/ money to make because they're shorter too.
22 min shows run for a whole segment (as opposed to 2 episodes in a segment), so the stories are sequential and have a running plot through out the series like Avatar The Last Airbender, Gravity Falls and most anime.
Episodical stories will catch the attention of new views and people who don't watch every episode, while series long plots will generate a continuous fan base who watch every episode.
Ok, I seem to know a lot already, so what's my actual question? When pitching to a TV network, what is it that they are looking for? Do they prefer the 11 mins to the 22 mins, or does that depend on the type of story that you're pitching?