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Does anyone know what a "Style Guide" is?

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Does anyone know what a "Style Guide" is?

I found this on E-bay and it looks kind of cool. I figure it's a guide for animators. Does anyone know if you need special software to use it? Thanks!

Your eBay page doesn't load. A Style Guide usually is a book determining the general rules a feature or show's design follows so the artists can reproduce the 'look' consistently. There is no one Style Guide for animation, they're individually created for their respective shows or movies. So far I have only worked with an Animation Bible, but it was basically the same thing: prop sheets, character turn-arounds, poses and descriptions and examples of how to execute standard actions and general do's and don't's.