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What to do with a movie?

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What to do with a movie?

The question may seem naive, but bear in mind that I come from a very different country. I and a group of friends who work for the official animation studios here are trying to do something on our own. We found that we could compete with and even exceed the standards of our country, but I have a strong feeling that may not be enough for the rest of the world. We're currently working on some shorts, but want to go for something bigger.
But I, being the cautious one, would like to know before embarking on a long-term project that will cost me my shirt, if I will ever get it back. For that, I would need to market abroad, in that ruthless world out there.
:confused: So, first, Is there any sort of quality standard, like format, resolution, number of colors, sound quality?
:confused: And, once with the finished product, what can do?
Any suggestions appreciated. :D