NATPE is one of the world's foremost media content exhibitions and conferences. The events give a forum for people in the media industry to buy, sell, develop, finance, advertise, promote, market or license their products to a global audience. Over 18,000 industry executives visit NATPE each year. Each year the conference conducts special events on the exhibition floor. "Coffee With" is an informal chat with a hot industry insider. 2001's Chairman's Award will be given to Jerry Seinfeld. The event offers seminars, discussions and pitching sessions for up-and-comers.