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Multi-Platform Business School Workshop

Thanks to digital technologies, content can suddenly travel across a whole range of media and platforms. But where do you want the journey to go? This high-level workshop has the answers. Aimed at producers, designers and directors of audiovisual content, it offers new perspectives and expert advice for actual and current projects of the participants. The Multi-Platform Business School is organized by the Media Business School (MBS) in Ronda, Spain, one of Europe's prime training institutions.

New markets -- new business models -- a new set of mind

In an age of converging media, a multi-platform approach has emerged as the most promising business model for digital content creation. But even experienced professionals are sometimes daunted by the brave new world of complex options. The Multi-Platform Business School will give them a clearer picture of the chances and the actual potential of their projects -- both in terms of formats and international co-operations. The workshop will focus on the creative aspects of multi-platform storytelling, with a special emphasis on how to appeal to and engage the digital native user. Starting from a thorough analysis of the diverse markets and production environments for film, TV, web, games and mobile entertainment, the five-day event takes participants through all the stages of developing user-centered, cross-format content -- ideally based upon the attendees' own projects in the making. The Multi- Platform Business School will be held from August 4 to 8 in the beautiful city of Ronda, Spain.

The trainers -- concentrated expertise

The Multi-Platform Business School has mustered an impressive line-up of trainers/coaches perfectly suited to introducing professionals to this brand-new field:

Raimo Lang (YLE, Finland) spearheads the task force set up for turning the Finnish broadcaster YLE into a 360-degree media production and distribution house. He is a content and program developer, teacher and photographer. His design contribution ranges from character generation and interaction design to communication strategies and patented narrative database systems. He has written and directed thirteen fiction and documentary films and has ample teaching experience with high- level institutions including La Femis (Paris), the BBC, the Hilversum Media Academy (The Netherlands), the Finnish National Broadcasting Company and Munich Film School.

Inga von Staden (Projectscope, Germany) holds a wide range of jobs as author, lecturer, creative producer, consultant and innovation mediator. After working with Deutsche Film- und Fernsehakademie, Berlin (dffb), and Medienboard Berlin- Brandenburg, she now directs the four-year studies programme "Interactive Media" at Filmakademie Baden-Wuerttemberg. She is also a curator for the section "Media Future" of FMX, Europe's leading conference on animation, effects, games and digital media and an assessor with the technology grant programme PROfit run by the Investitionsbank Berlin (IBB).

Teut Weidemann (independent games consultant, Germany) was one of the first game designers/producers in Germany. The designer of Panzer Elite founded his own studio Wings Simulations which he later sold to Jowood AG where he worked as CTO on titles including Spellforce 1 and Gothic 2. In 2004, he released SOLDNER, an online shooter. Teut has founded and supervised dozens of game communities and been involved in the development of MMOGs (massively multi-user online games), thus becoming a specialist in Web3D, community-based entertainment, community building and management.

Michael Rueger (independent interaction designer, Germany) left his linear life as TV & Advertising Producer in 1999. Ever since, he has lived for Interactive Media and Games. Today he creates, develops and produces interactive and cross- platform content, including games, web shows, mobile entertainment, ARGs and virtual worlds. He lectures at Filmakademie Baden-Wuerttemberg and Hamburg Media School (HMS) and is a regular speaker at international conferences, e.g. Cartoon Masters or FMX.

The organiser -- the Media Business School

The Media Business School in Ronda (Spain), founded in 1991, ranks amongst the foremost training institutions for producers, distributors and media executives in Europe. The school is supported by the European Union's MEDIA programme and has, over the years, established a powerful international network of business relations. For the proven success of its wide range of seminars, workshops and courses, MBS proudly relies on first-rate tutors and experts from top companies in Europe and the US.


The application deadline for the Multi-Platform Business school is July 6. For additional information visit or write an email to

Tuesday, August 4, 2009 - 11:00am to Saturday, August 8, 2009 - 7:00pm
Submission Deadline 
Monday, July 6, 2009 - 12:00pm