After the success of 2008 (over 230 participants, 115 registered companies and 18 exhibitors), the second edition of the Kids Licensing Forum, an event entirely devoted to the children's and teenagers' content market in Europe, will be held on Thursday March 26 in Bologna.
The Forum will take place during the Bologna Children's Book Fair, scheduled from March 23-26, 2009. The Book Fair is devoted to the exchange of copyrights for children's and teenagers' contents and is attended by numerous professionals from the licensing sector.
The second edition of the Kids Licensing Forum will be held at Palazzo della Cultura e dei Congressi of Bologna, next to the Fairground, to facilitate and optimize the work of the participants.
The Kids Licensing Forum will be a day of appointments, meetings, presentations, consulting and networking for everyone operating in the field of licenses and rights in Italy and Europe. The purpose of the Forum is to provide a meeting point between licensors and licensees and to support companies' decision-making processes for defining their marketing strategies and developing their brands.
The Kids Licensing Forum features:
-- A focus day on the latest trends in the world of subsidiary rights licensing in Italy and in Europe and with a strong link to the American and Asian markets -- Theme workshops on product placement, distribution, audiovisual production and licensing and contractual -- Networking Lounge: an equipped area for professional meetings in an informal, friendly atmosphere -- Display areas for companies wishing to present their products more extensively -- Properties Pitches: an entire afternoon devoted to companies interested in making targeted presentations for future license developments -- Legal Clinics Rooms: Italian and European top-consultants will offer participants their views on legal, contractual, marketing, royalty and communication issues
