Reed Exhibitions has announced the launch of Chicago Comic & Entertainment Expo (C2E2), which will take place April 16-18, 2010 at McCormick Place in downtown Chicago. As for C2E2, show organizers are planning a major launch. "We are aiming big," said Lance Fensterman, who is VP and Show Manager for NYCC and who will also be overseeing C2E2. "We plan to apply everything we have learned in launching and building New York Comic Con to our Chicago event and we intend for it to be a major attraction right out the gate. Of course, this not only means providing a customer friendly atmosphere but also providing dynamic programming that boasts top talent from across the pop culture spectrum, including artists, creators and celebrities from Hollywood, TV, comics, books, video games, toys, anime, manga and all other applicable aspects of the popular arts. But, most importantly, we will also seek to make adjustments so that our show reflects the essence of Chicago. This will be critically important. The city itself will form an important part of our identity."