Blue Room NYC President/CEO Chris Gargani and his partner Creative Director Brian Aumueller, will address New York University motion graphics and 3D students from the undergraduate and graduate divisions on the subject of "Motion Design and Logo Development," from 6-9 p.m., Tuesday, April 21,at the CADA Center at 11 West 42nd Street, 10th floor.
Gargani and Aumueller will concentrate on the refreshed visual identity their company created for the History Channel. The Blue Room team spent 13 months refreshing the network's brand name and energizing the logo and look so that it aligned the brand name with its many applications. For History, it was important to embrace the strengths of their logo -- the bold H. While maintaining its integrity, new design elements became a strong addition to the logomark, connecting past to present while evoking forward motion. The refreshed History logo has an intrinsic sense of leadership, energy and motion, and was designed to create a more personal connection with viewers.
